Comments on: Design and legibility: 10 basic principles of reading

By: Tips for Strategic Positioning

Tips for Strategic Positioning — Tue, 05 Jan 2010 04:17:25 +0000

GR8 Info, what are other good sites to confirm this info?

By: Terry: Hollister Design

Terry: Hollister Design — Tue, 24 Nov 2009 00:16:07 +0000

Wow, you really addressed details that I don’t think that I’ve consciously thought about for some time. Ultimately, it’s all about creating a design that’s easy to read and understand.

By: Ted Grigg

Ted Grigg — Thu, 01 Oct 2009 02:17:03 +0000

Naw. Just using the word does not make it a stop action. Your headline uses the word for emphasis.

If you said, “Take a look at the enclosed announcement…” in your first line or even the the middle of your letter, then that is a stop action and not a good move IMHO.
Ted Grigg’s last blog … Think Big when Testing

By: Dean Rieck

Dean Rieck — Wed, 30 Sep 2009 23:40:27 +0000

Ted,
So I should avoid a headline like this?
“Stop your floccinaucinihilipilification of ordinary widgets. Now there’s a widget you will love!”

By: Ted Grigg

Ted Grigg — Wed, 30 Sep 2009 22:43:35 +0000

Good things to know Dean.

Writing should avoid “stop actions.” These include long, rarely used words and overly complex paragraphs or sentences that stop the reader in their tracks.

Great writers cause few, if any slowdowns in the reader’s eyes.

Thanks for sharing this important information. You’re a great craftsman of the art of writing sales copy.
Ted Grigg’s last blog … Think Big when Testing