Comments on: Ram rumps and direct marketing success http://www.directcreative.com/blog/ram-rumps-and-direct-marketing-success Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Janice C Cartier http://www.directcreative.com/blog/ram-rumps-and-direct-marketing-success/comment-page-1#comment-232 Janice C Cartier Fri, 28 Dec 2007 22:37:43 +0000 http://www.directcreative.com/blog/2007/12/28/ram-rumps-and-direct-marketing-success/#comment-232 Dean, "Good marketing is always pushing" See. Simple, actionable and visual. My favorites. Thanks for the tip on guarantee. Assuring a good experience for my clients is very high on my priorities list, a practice I have blatantly borrowed for years from a client with whom it is always a pleasure to do business, the Ritz Carlton. It works. I never thought to post it anywhere. I just do it. Very interesting to chunk things down this way and consider what is actually a marketable aspect of one's business. Thanks once again, Jan Dean,
“Good marketing is always pushing”

See. Simple, actionable and visual. My favorites.

Thanks for the tip on guarantee. Assuring a good experience for my clients is very high on my priorities list, a practice I have blatantly borrowed for years from a client with whom it is always a pleasure to do business, the Ritz Carlton. It works. I never thought to post it anywhere. I just do it. Very interesting to chunk things down this way and consider what is actually a marketable aspect of one’s business.
Thanks once again,
Jan

]]> By: Dean Rieck http://www.directcreative.com/blog/ram-rumps-and-direct-marketing-success/comment-page-1#comment-231 Dean Rieck Fri, 28 Dec 2007 20:16:11 +0000 http://www.directcreative.com/blog/2007/12/28/ram-rumps-and-direct-marketing-success/#comment-231 Suzanne: "Pull" marketing is fine, but don't be fooled into believing that you can move away from "push" marketing. Not if you want to make real money. Good marketing is always pushing. Jan: Your guarantee should be based on whatever assurance your customers need. Maybe you guarantee shipping of your paintings within 5 days, or you guarantee satisfaction with the delivered artwork, or you guarantee the quality of framing if you offer that. Think about what doubts your customers have and build a guarantee around that. But you can't go wrong with a basic satisfaction guarantee. When YOU buy art, what do you worry about? Suzanne:
“Pull” marketing is fine, but don’t be fooled into believing that you can move away from “push” marketing. Not if you want to make real money. Good marketing is always pushing.

Jan:
Your guarantee should be based on whatever assurance your customers need. Maybe you guarantee shipping of your paintings within 5 days, or you guarantee satisfaction with the delivered artwork, or you guarantee the quality of framing if you offer that. Think about what doubts your customers have and build a guarantee around that. But you can’t go wrong with a basic satisfaction guarantee. When YOU buy art, what do you worry about?

]]> By: Janice C Cartier http://www.directcreative.com/blog/ram-rumps-and-direct-marketing-success/comment-page-1#comment-230 Janice C Cartier Fri, 28 Dec 2007 19:36:15 +0000 http://www.directcreative.com/blog/2007/12/28/ram-rumps-and-direct-marketing-success/#comment-230 "I’ll bet you’re particularly relieved that I didn’t try to illustrate this post, eh?" So grateful. What I like about what you do: no matter what scale or budget, your tips have meat, no pun or ram rump reference intended. Give me what works anytime. Adding the above to my "to do" list as we speak. What is my guarantee ? I am a professional fine artist. I assume it is my name, consistency, quality of work, etc?? Is it something I am overlooking? All best, Jan “I’ll bet you’re particularly relieved that I didn’t try to illustrate this post, eh?”

So grateful.
What I like about what you do: no matter what scale or budget, your tips have meat, no pun or ram rump reference intended. Give me what works anytime. Adding the above to my “to do” list as we speak.
What is my guarantee ? I am a professional fine artist. I assume it is my name, consistency, quality of work, etc?? Is it something I am overlooking?
All best, Jan

]]> By: Suzanne Obermire http://www.directcreative.com/blog/ram-rumps-and-direct-marketing-success/comment-page-1#comment-229 Suzanne Obermire Fri, 28 Dec 2007 18:27:46 +0000 http://www.directcreative.com/blog/2007/12/28/ram-rumps-and-direct-marketing-success/#comment-229 These are awesome tips/resolutions. Thanks for sharing. I have one to add: Think about developing a permission-based approach. Try to develop strategies that will get your customers/prospects to come to you for information and to buy. Think about how to move further from a "push" mentality (where the marketer is constantly pushing our stuff to prospects) to a "pull" mentality where you've made your stuff so darned interesting that the customer will come to you. Create a buzz around your company. Develop some unique products, pricing strategies--do something that makes you different from your competitors. That's one resolution that I'll be focusing on in 2008! These are awesome tips/resolutions. Thanks for sharing. I have one to add: Think about developing a permission-based approach. Try to develop strategies that will get your customers/prospects to come to you for information and to buy. Think about how to move further from a “push” mentality (where the marketer is constantly pushing our stuff to prospects) to a “pull” mentality where you’ve made your stuff so darned interesting that the customer will come to you. Create a buzz around your company. Develop some unique products, pricing strategies–do something that makes you different from your competitors.

That’s one resolution that I’ll be focusing on in 2008!

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