Obama marketing mania means big bucks

Obama Chia headCapitalizing on current events has always been a good way to boost sales. Obama’s inauguration is the most recent example.

Everywhere you look there’s an Obama product. I’ve seen Obama coins selling on TV and Obama shirts on CafePress and other sites. I even saw a barber shop that changed its name to “Obama’s.” They claim the new name has dramatically boosted profits.

Advertising Age is reporting that Obama mania is “staggering.”

From the article:

Inaugural tchotchkes are a given, but the breadth and depth of Obama merchandise available is staggering. For infants, there are onesies. For the tech-savvy, there’s an iPhone case. Coming is a Barack Obama Chia Pet. And for those who want to size up the president-elect, there’s a life-size cutout.

But it doesn’t stop there. Retailers are also using the inauguration as an excuse to promote big-screen TVs, digital recorders and patriotic party favors. Amazon last week launched its first Inauguration Store, featuring “everything customers need to get ready to attend the event, host an inauguration party or watch from home.”

This shouldn’t come as any surprise. Americans are idol worshipers. They love to associate themselves with famous people. All it takes is for a rap star or sports icon to be seen with a particular pair of tennis shoes and sales will skyrocket.

If you’re jaded, you’ll see America as a nation of sheep. If you’re a marketer, you’ll see America as a nation of opportunity. Take your pick. Either way, there’s a marketing lesson here.

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3 Responses to “Obama marketing mania means big bucks”

  1. shishir on January 19th, 2009 6:01 am

    Well we must also consider what are the factors in Obama’s marketing campaign on Presidential inauguration.

  2. Ted Grigg on January 20th, 2009 8:01 pm

    Am I the only one who is getting irritated by the constant Obama Mania?

    Nonetheless, it’s a phenomenon of our society. As marketers, we need to look at all of this as a learning opportunity just as you have here in this post.

  3. Dean Rieck on January 20th, 2009 8:18 pm

    No, you’re not the only one. But however you feel about it, it is fascinating from a marketing / psychological / sociological point of view.

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