Comments on: My artless radio ad formula for generating sales, leads, and traffic http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Dean Rieck http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-53017 Dean Rieck Fri, 23 Apr 2010 20:22:51 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-53017 Mike, I'm talking about direct response radio ads here, not branding ads. With direct response, you can test them over a weekend to see if they work or not. Mike,
I’m talking about direct response radio ads here, not branding ads. With direct response, you can test them over a weekend to see if they work or not.

]]> By: Mike http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-53015 Mike Fri, 23 Apr 2010 20:16:02 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-53015 You need to find a way to get into someones head and stay there. A tagline or a jingle told over and over again will always work. It can be clever, funny, emotional, or straight forward. If you don't run the ad enough it won't work or be remembered. The lack of frequency is what makes a bad ad. You need to find a way to get into someones head and stay there. A tagline or a jingle told over and over again will always work. It can be clever, funny, emotional, or straight forward. If you don’t run the ad enough it won’t work or be remembered. The lack of frequency is what makes a bad ad.

]]> By: james http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-31603 james Thu, 28 May 2009 05:56:22 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-31603 My new Venture into internet radio has shown me that if you don't do something snappy with computer teck you will loose. Internet radio allows for so much more sound and creative flash that you can't keep a lister with out it. My last ad for a bird hunting service included the sound of a grouse flying from far left to far right. it sounded like the bird was in the room. bird hunters know that sound and remembered that ad. My new Venture into internet radio has shown me that if you don’t do something snappy with computer teck you will loose. Internet radio allows for so much more sound and creative flash that you can’t keep a lister with out it.

My last ad for a bird hunting service included the sound of a grouse flying from far left to far right. it sounded like the bird was in the room. bird hunters know that sound and remembered that ad.

]]> By: Ted Grigg http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-405 Ted Grigg Thu, 21 Feb 2008 02:01:23 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-405 As with any medium, communicate the benefits. And the strongest benefits provide emotional gratification. That usually means discovering the single, most important benefit. Then zero in on that main selling proposition. Tough to do in 150 words or less. But that’s the job. Thanks for the perspective on radio. It’s a tremendously powerful DM medium that is often overlooked. Ted As with any medium, communicate the benefits. And the strongest benefits provide emotional gratification. That usually means discovering the single, most important benefit. Then zero in on that main selling proposition.

Tough to do in 150 words or less. But that’s the job.

Thanks for the perspective on radio. It’s a tremendously powerful DM medium that is often overlooked.

Ted

]]> By: Jay Ehret http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-401 Jay Ehret Tue, 19 Feb 2008 20:33:11 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-401 Dean, I agree. Ads try to be entertaining because they don't have anything interesting to say. Dean, I agree. Ads try to be entertaining because they don’t have anything interesting to say.

]]> By: Dean Rieck http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-400 Dean Rieck Tue, 19 Feb 2008 19:35:11 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-400 Jay: You're right. All ads need to evoke emotion. I'm just saying ads don't have to be clever or funny or entertaining. That's where a lot of radio (and other) ads fail. I'm speaking from experience, not preference. I think the goal should be to aim for "interesting" rather than "entertaining." Jay: You’re right. All ads need to evoke emotion. I’m just saying ads don’t have to be clever or funny or entertaining. That’s where a lot of radio (and other) ads fail. I’m speaking from experience, not preference.

I think the goal should be to aim for “interesting” rather than “entertaining.”

]]> By: Jay Ehret http://www.directcreative.com/blog/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/comment-page-1#comment-399 Jay Ehret Tue, 19 Feb 2008 19:25:08 +0000 http://www.directcreative.com/blog/2008/02/19/my-artless-radio-ad-formula-for-generating-sales-leads-and-traffic/#comment-399 <p>Dean, you give a good, technical overview here. With radio ads, I think you also need to evoke emotions and create desire. Use of Dan and Chip Heath's principles of stickiness in Made to Stick would also be helpful.</p> Dean, you give a good, technical overview here. With radio ads, I think you also need to evoke emotions and create desire. Use of Dan and Chip Heath’s principles of stickiness in Made to Stick would also be helpful.

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