Comments on: Marketing to seniors: Interview with Senior Market Advisor http://www.directcreative.com/blog/marketing-to-seniors Dean Rieck on Copywriting & Direct Marketing Wed, 10 Mar 2010 07:56:04 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Dean Rieck http://www.directcreative.com/blog/marketing-to-seniors/comment-page-1#comment-43629 Dean Rieck Wed, 16 Dec 2009 21:17:28 +0000 http://www.directcreative.com/blog/?p=1161#comment-43629 Responsible Generation. I like that, Erin. Responsible Generation. I like that, Erin.

]]> By: Erin Read Ruddick http://www.directcreative.com/blog/marketing-to-seniors/comment-page-1#comment-43628 Erin Read Ruddick Wed, 16 Dec 2009 21:11:27 +0000 http://www.directcreative.com/blog/?p=1161#comment-43628 Amen on the not-so-"Silent" generation! That term was coined by a TIME Magazine reporter. Like folks in my own generation (Gen X), members of the Silent Generation dislike the label they've been given and wouldn't choose that moniker for themselves. 44% would go with "Responsible Generation." http://bit.ly/8oj5zZ Amen on the not-so-”Silent” generation! That term was coined by a TIME Magazine reporter.

Like folks in my own generation (Gen X), members of the Silent Generation dislike the label they’ve been given and wouldn’t choose that moniker for themselves. 44% would go with “Responsible Generation.” http://bit.ly/8oj5zZ

]]> By: Dean Rieck http://www.directcreative.com/blog/marketing-to-seniors/comment-page-1#comment-41971 Dean Rieck Mon, 16 Nov 2009 18:51:02 +0000 http://www.directcreative.com/blog/?p=1161#comment-41971 Thanks, Erin. The term "silent generation" is interesting. I think it was coined in the 50s. They may be silent as far as how vocal they are, but they certainly speak with their pocketbooks. Thanks, Erin.

The term “silent generation” is interesting. I think it was coined in the 50s. They may be silent as far as how vocal they are, but they certainly speak with their pocketbooks.

]]> By: Erin Read Ruddick http://www.directcreative.com/blog/marketing-to-seniors/comment-page-1#comment-41970 Erin Read Ruddick Mon, 16 Nov 2009 18:35:36 +0000 http://www.directcreative.com/blog/?p=1161#comment-41970 Dean, solid advice to focus on the benefits relevant to mature consumers. Our agency conducted research with more than 414 Americans to find out what photography works best when marketing to Baby Boomers and Silent Generation (seniors). We found some intereting differences in what's effective based on wealth and employment, among other factors. Your readers might find the research and tips useful - a free eBook is available for download at www.CreatingResults.com/photofinish. Dean, solid advice to focus on the benefits relevant to mature consumers.

Our agency conducted research with more than 414 Americans to find out what photography works best when marketing to Baby Boomers and Silent Generation (seniors). We found some intereting differences in what’s effective based on wealth and employment, among other factors.

Your readers might find the research and tips useful – a free eBook is available for download at http://www.CreatingResults.com/photofinish.

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