Comments on: Is it hypocritical for a professional copywriter to hate the commercialism of Christmas? http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Chad http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/comment-page-1#comment-269 Chad Sun, 13 Jan 2008 00:08:53 +0000 http://www.directcreative.com/blog/2008/01/11/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/#comment-269 I don't believe that the shopping malls or advertising has anything to do with the commercialism of Christmas - it's all about the people. If people didn't want the holiday season to be such a commercial thing, it wouldn't... I don’t believe that the shopping malls or advertising has anything to do with the commercialism of Christmas – it’s all about the people. If people didn’t want the holiday season to be such a commercial thing, it wouldn’t…

]]> By: Janice C Cartier http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/comment-page-1#comment-265 Janice C Cartier Fri, 11 Jan 2008 17:53:08 +0000 http://www.directcreative.com/blog/2008/01/11/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/#comment-265 Hey! Is this whining I hear? Hmm? Hypocritical, yeah, a bit. So Luke, use your force for good....business isn't always pretty, but you all helped provide jobs for a lot of those shoppers out there...did you consider that? But then what do I know, I make most of my gifts. And all that noise...isn't food for fodder on what works and what doesn't or is it so much bad art? So what gets a highly talented copywriter to walk through that door any time of the year, but especially in "high door building season"? All best, Jan Hey! Is this whining I hear? Hmm? Hypocritical, yeah, a bit. So Luke, use your force for good….business isn’t always pretty, but you all helped provide jobs for a lot of those shoppers out there…did you consider that? But then what do I know, I make most of my gifts. And all that noise…isn’t food for fodder on what works and what doesn’t or is it so much bad art?
So what gets a highly talented copywriter to walk through that door any time of the year, but especially in “high door building season”?
All best, Jan

]]> By: James Chartrand - Web Content Writer Tips http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/comment-page-1#comment-264 James Chartrand - Web Content Writer Tips Fri, 11 Jan 2008 14:09:06 +0000 http://www.directcreative.com/blog/2008/01/11/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/#comment-264 Ahh, but the guilt, the guilt! I built the door! I painted it, I put in etched glass and installed a silver handle... *sigh* Ahh, but the guilt, the guilt! I built the door! I painted it, I put in etched glass and installed a silver handle… *sigh*

]]> By: Dean Rieck http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/comment-page-1#comment-263 Dean Rieck Fri, 11 Jan 2008 13:58:19 +0000 http://www.directcreative.com/blog/2008/01/11/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/#comment-263 James, Sales copy can't force people to do anything they don't want to. All you can do is open up a door. It's up to your prospects to walk through. James,

Sales copy can’t force people to do anything they don’t want to. All you can do is open up a door. It’s up to your prospects to walk through.

]]> By: Tom Reeves http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/comment-page-1#comment-262 Tom Reeves Fri, 11 Jan 2008 13:42:32 +0000 http://www.directcreative.com/blog/2008/01/11/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/#comment-262 Barry Schwartz makes a presentation at TED on the cost of too much choice. I think his point applies both to your comments and to holiday shopping. With too much choice it's easy to judge yourself harshly and easy to fear that others will judge you harshly. "Why did you buy THAT?! That other thing is better, cheaper, more attractive, more popular, makes me younger, sexier, and well, sexier, too." Pardon me for posting a link the the presentation: http://pwnership.com/ted-videos-a-catalog/ The presentation is the 3rd in my modest catalog of recently posted TED presentations. Barry Schwartz makes a presentation at TED on the cost of too much choice. I think his point applies both to your comments and to holiday shopping. With too much choice it’s easy to judge yourself harshly and easy to fear that others will judge you harshly. “Why did you buy THAT?! That other thing is better, cheaper, more attractive, more popular, makes me younger, sexier, and well, sexier, too.”

Pardon me for posting a link the the presentation: http://pwnership.com/ted-videos-a-catalog/

The presentation is the 3rd in my modest catalog of recently posted TED presentations.

]]> By: James Chartrand - Web Content Writer Tips http://www.directcreative.com/blog/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/comment-page-1#comment-261 James Chartrand - Web Content Writer Tips Fri, 11 Jan 2008 13:32:39 +0000 http://www.directcreative.com/blog/2008/01/11/is-it-hypocritical-for-a-professional-copywriter-to-hate-the-commercialism-of-christmas/#comment-261 These are some of the reasons I can't stand sales copy, period. I can write it (rather well) and I can pitch a sale... but I can't stand it. It feels like force feeding people and manipulating them to make purchases on impulse, without thinking. *sigh* Such is life. These are some of the reasons I can’t stand sales copy, period. I can write it (rather well) and I can pitch a sale… but I can’t stand it. It feels like force feeding people and manipulating them to make purchases on impulse, without thinking.

*sigh* Such is life.

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