Comments on: How to write the “classic direct mail package” http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package Dean Rieck on Copywriting & Direct Marketing Sun, 14 Mar 2010 18:09:25 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Frank http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package/comment-page-1#comment-20193 Frank Mon, 26 Jan 2009 14:30:02 +0000 http://www.directcreative.com/blog/?p=318#comment-20193 That was a very informative and complete blog post! Worth reading, and a very nice detailed explanation of direct mailing packages. nice work :) That was a very informative and complete blog post! Worth reading, and a very nice detailed explanation of direct mailing packages. nice work :)

]]> By: Online Printing http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package/comment-page-1#comment-12398 Online Printing Mon, 22 Dec 2008 23:52:51 +0000 http://www.directcreative.com/blog/?p=318#comment-12398 Interesting and helpful post, keep em coming, thanks =-) Interesting and helpful post, keep em coming, thanks =-)

]]> By: Write the Classical Direct Mail Package, Copywriting Jargon and More | Top SEO Writing Services http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package/comment-page-1#comment-12389 Write the Classical Direct Mail Package, Copywriting Jargon and More | Top SEO Writing Services Mon, 22 Dec 2008 20:17:40 +0000 http://www.directcreative.com/blog/?p=318#comment-12389 [...] How to write the “classic direct mail package” - It discusses not only the letter itself, but also other items such as the outer envelope and the reply form. [...] [...] How to write the “classic direct mail package” – It discusses not only the letter itself, but also other items such as the outer envelope and the reply form. [...]

]]> By: Dean Rieck http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package/comment-page-1#comment-11806 Dean Rieck Fri, 19 Dec 2008 18:46:49 +0000 http://www.directcreative.com/blog/?p=318#comment-11806 Matt: You're right. And remember the predictions that computers would create a "paperless" office? What really happened was an explosion of document creation. New technology will, I think, just help more people create paper-based advertising. Scott: I hear you. I know one person who complained she couldn't get her TV to work. She was clueless about how to even turn it on. Turns out it was just bad remote batteries and it never crossed her mind to get up and use the controls on the TV itself. Matt: You’re right. And remember the predictions that computers would create a “paperless” office? What really happened was an explosion of document creation. New technology will, I think, just help more people create paper-based advertising.

Scott: I hear you. I know one person who complained she couldn’t get her TV to work. She was clueless about how to even turn it on. Turns out it was just bad remote batteries and it never crossed her mind to get up and use the controls on the TV itself.

]]> By: Scott Mahler http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package/comment-page-1#comment-11794 Scott Mahler Fri, 19 Dec 2008 17:26:19 +0000 http://www.directcreative.com/blog/?p=318#comment-11794 It's funny that we need an article to describe the art of direct mail. It just goes to show you how dependant we've become on the internet. Next thing you know, we'll need somebody to explain how to use our land lines. www.datexmedia.wordpress.com It’s funny that we need an article to describe the art of direct mail. It just goes to show you how dependant we’ve become on the internet. Next thing you know, we’ll need somebody to explain how to use our land lines.

http://www.datexmedia.wordpress.com

]]> By: Matt Ambrose http://www.directcreative.com/blog/how-to-write-the-classic-direct-mail-package/comment-page-1#comment-11749 Matt Ambrose Fri, 19 Dec 2008 11:16:31 +0000 http://www.directcreative.com/blog/?p=318#comment-11749 Print is far from dead. Particularly when you consider how it's becoming more integrated with digital. According to some studies people prefer to receive offers in the mail, which means it can act as the trigger for online campaigns, such as PURLs or email. Print is far from dead. Particularly when you consider how it’s becoming more integrated with digital. According to some studies people prefer to receive offers in the mail, which means it can act as the trigger for online campaigns, such as PURLs or email.

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