Comments on: How to add oomph to your offer http://www.directcreative.com/blog/how-to-add-oomph-to-your-offer Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Ted Grigg http://www.directcreative.com/blog/how-to-add-oomph-to-your-offer/comment-page-1#comment-1087 Ted Grigg Tue, 06 May 2008 18:16:10 +0000 http://www.directcreative.com/blog/2008/05/05/how-to-add-oomph-to-your-offer/#comment-1087 I enjoyed reading this blog about the fundamentals of what it takes to get response. And as you mention at the end of your referred article "3 elements of direct response", most agencies and a large number of sophisticated companies don't have a clue. It's as if success depends upon great artistry and sophisticated qualitative research combined with a total disregard of the selling process. Most such philosophies end up guaranteeing campaign failure on a massive scale. It's as if we are beeing told by some of these sophisticates that our recommendations are too simple and can't really improve response. Ahhhh ... The battle rages on. I enjoyed reading this blog about the fundamentals of what it takes to get response. And as you mention at the end of your referred article “3 elements of direct response”, most agencies and a large number of sophisticated companies don’t have a clue.

It’s as if success depends upon great artistry and sophisticated qualitative research combined with a total disregard of the selling process. Most such philosophies end up guaranteeing campaign failure on a massive scale.

It’s as if we are beeing told by some of these sophisticates that our recommendations are too simple and can’t really improve response. Ahhhh … The battle rages on.

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