http://www.directcreative.com/blog/how-much-choice-do-consumers-want Dean Rieck on Copywriting & Direct Marketing Thu, 09 Sep 2010 13:12:35 -0700 hourly 1 http://wordpress.org/?v=3.0.1 http://www.directcreative.com/blog/how-much-choice-do-consumers-want/comment-page-1#comment-692 Bobby Firestone Wed, 26 Mar 2008 18:21:39 +0000 http://www.directcreative.com/blog/2008/03/24/how-much-choice-do-consumers-want/#comment-692 It really does depend on the company and it's direction. Look at Apple's lines of computers. 3 laptop models & 3 desk top models. Compare to dell or HP or sony that have dozens of available configurations. Who has more brand evengalists? Apple. Why because they make it easy to buy a computer that will work for you. It really does depend on the company and it’s direction. Look at Apple’s lines of computers. 3 laptop models & 3 desk top models. Compare to dell or HP or sony that have dozens of available configurations. Who has more brand evengalists? Apple. Why because they make it easy to buy a computer that will work for you.

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