Happiness drives consumer behavior

People-centered marketing always outperforms product-centered marketing. And ultimately, all marketing comes down to one thing: making people happy.

An article at MarketingProfs talks about how happiness is the driving force behind everything Americans do and that it’s the “who not the what” that really matters.

Think about this. Think about it hard. It’s one of the core ideas behind the very best copywriting. Here’s an article with some practical applications for the idea of people power.

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2 Responses to “Happiness drives consumer behavior”

  1. Nancy Arter on December 7th, 2007 12:28 pm

    Dean, I love this post . . . and the power of people power! You’d think that this would be so intuitive but it isn’t when you look at some of the DM campaigns out there. I liked this post so much that I featured it on our Friday Blog Log. Hope you enjoy!

  2. Dean Rieck on December 7th, 2007 1:05 pm

    Thanks, Nancy. I subscribe to your feed and always enjoy it.

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