Google TV Ads: upload and run commercials on national TV shows from your laptop
I ran across a report by Seth Stevenson at Slate about how he ran a TV ad on FOX from his home computer using Google TV Ads.
Here’s the video showing how he did it.
Google TV Ads aren’t new to me. I’ve had a few clients try this, though I can’t report that any of them has hit the jackpot with this inexpensive service.
However, the concept is interesting. While you still have to create your own TV commercial, this nifty service makes the media buy convenient, quick, and cheap.
This is simply part of what we’re seeing all over the Internet, with more tools to lower the barrier of entry for marketing, publishing, and communication.
Is this a good strategy for your business? Why not? If you know how to write and produce a good commercial, and you know how to schedule and test wisely, there’s no reason not to try it. Though don’t expect overnight success.
Here’s a video showing how to get started.
In case you’re curious, here are a few Google TV Ads success stories from businesses that have tried it.
If you’ve tried it, let me know how it turned out.
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Remarkable. Ads on the Fox News Network for under $2,000? Sounds too good to be true.
I’m thinking about using Google TV ads to promote this album of Balearic Beats.
As we are trying to build a list of a small niche who are interested in this kind of music, the expense may be justified. We’re going to risk about $2000 and see how it pans out.
Targetting accurately seems to be available through the Google system so we are hopeful that we can reach interested music lovers. In fact, I think this system might be great for all types of music.
I’ll let you know how it works.
Ian
[...] all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]
[...] all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]
[...] (This idea and video is via Direct Creative Blog) [...]
[...] Is this a good strategy for your business? Why not? If you know how to write and produce a good commercial, and you know how to schedule and test wisely, there’s no reason not to try it. Though don’t expect overnight success. via directcreative.com [...]
Amazing. How long has Google been doing this? Great article Dean.
Thanks,
Joel
[...] …well maybe not. But thanks to Google, getting an ad on national TV isn’t as hard as it used to be. [...]
Incredible. Traditionally, it would cost hundreds of dollars to get an ad on TV because of production costs of the actual ad itself. It’s amazing that it can now be done for as little as $100.
[...] all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]
I love this idea, but can i run these ads on just my local TV station to promote my 24 hour gym and tannnig center, also i own a fitness marketing site to teach gym owners how to market their gym’s , but cant figure out which network would carry my audience. Any ideas?
Shannon,
I think some of the networks offer local availabilities. You may want to check out the Google TV Ads Blog: http://google-tmads.blogspot.com/
It is very interesting, and yes the barrier to entry is dramatically lowered by this. But doing everything yourself really is no substitution for real professional media planning, copywriting, production, and split-testing.
Assuming 1.3 mil viewers, 1,300 of them went to the site… that conversion is .1% – less than one-tenth the “acceptable” rate.
Even on an ok campaign, its usually not worth it unless you get between 1 or 2 % conversion.
So why get 1,300 people when you could get 13,000 for the same cost for an appropriately crafted, targeted and placed campaign?
Sure its easy and you can do it yourself in your underwear. But it may not be necessarily CHEAPER, and it certainly isn’t BETTER.
Conrad,
You’ll notice that this post was full of caveats. And I wasn’t suggesting that Google TV would replace know-how.
It is just amazing that now TV commercial is available to me to advertise. To get noticed either your TV Commercial Video should be too Good or totally bad. Either way people will remember your ad. But an average ad will be forgotten in no time. I don’t know how many people agree with me.
There’s a big difference between ads that are memorable and ads that convert.
Making an ad that people will remember because it annoys them or on the flip-side they enjoy it because its funny, doesn’t necessarily mean that it will generate sales.
[...] this all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]