Google TV Ads: upload and run commercials on national TV shows from your laptop

I ran across a report by Seth Stevenson at Slate about how he ran a TV ad on FOX from his home computer using Google TV Ads.

Here’s the video showing how he did it.

Google TV Ads aren’t new to me. I’ve had a few clients try this, though I can’t report that any of them has hit the jackpot with this inexpensive service.

However, the concept is interesting. While you still have to create your own TV commercial, this nifty service makes the media buy convenient, quick, and cheap.

This is simply part of what we’re seeing all over the Internet, with more tools to lower the barrier of entry for marketing, publishing, and communication.

Is this a good strategy for your business? Why not? If you know how to write and produce a good commercial, and you know how to schedule and test wisely, there’s no reason not to try it. Though don’t expect overnight success.

Here’s a video showing how to get started.

In case you’re curious, here are a few Google TV Ads success stories from businesses that have tried it.

If you’ve tried it, let me know how it turned out.

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Comments

18 Responses to “Google TV Ads: upload and run commercials on national TV shows from your laptop”

  1. Chris Scott on April 13th, 2010 3:28 pm

    Remarkable. Ads on the Fox News Network for under $2,000? Sounds too good to be true.

  2. Ian on May 6th, 2010 3:25 am

    I’m thinking about using Google TV ads to promote this album of Balearic Beats.

    As we are trying to build a list of a small niche who are interested in this kind of music, the expense may be justified. We’re going to risk about $2000 and see how it pans out.

    Targetting accurately seems to be available through the Google system so we are hopeful that we can reach interested music lovers. In fact, I think this system might be great for all types of music.

    I’ll let you know how it works.

    Ian

  3. How to Promote Your Blog on TV for Way Less Than You Think | Copyblogger on May 19th, 2010 8:47 am

    [...] all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]

  4. How to Promote Your Blog on TV for Way Less Than You Think | Internet Marketing Superstar on May 19th, 2010 11:47 am

    [...] all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]

  5. Promote your Blog or Business on TV for Cheap with Google TV Ads | IdeaEconomy.Net on May 19th, 2010 4:06 pm

    [...] (This idea and video is via Direct Creative Blog) [...]

  6. Google TV Ads: upload and run commercials on national TV shows from your laptop :Direct Creative Blog « ANDYWERGEDAL on May 19th, 2010 5:44 pm

    [...] Is this a good strategy for your business? Why not? If you know how to write and produce a good commercial, and you know how to schedule and test wisely, there’s no reason not to try it. Though don’t expect overnight success. via directcreative.com [...]

  7. Joel Nielson | The AdCritter on May 19th, 2010 6:59 pm

    Amazing. How long has Google been doing this? Great article Dean.

    Thanks,

    Joel

  8. NWBingham.com Coming To A TV Near You! | NWBingham.com on May 19th, 2010 7:52 pm

    [...] …well maybe not. But thanks to Google, getting an ad on national TV isn’t as hard as it used to be. [...]

  9. Enoch Fung on May 20th, 2010 12:58 am

    Incredible. Traditionally, it would cost hundreds of dollars to get an ad on TV because of production costs of the actual ad itself. It’s amazing that it can now be done for as little as $100.

  10. How to Promote Your Blog on TV for Way Less Than You Think | Internet Marketing Review 101 on May 20th, 2010 6:10 am

    [...] all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]

  11. Shannon on May 21st, 2010 12:47 pm

    I love this idea, but can i run these ads on just my local TV station to promote my 24 hour gym and tannnig center, also i own a fitness marketing site to teach gym owners how to market their gym’s , but cant figure out which network would carry my audience. Any ideas?

  12. Dean Rieck on May 21st, 2010 2:06 pm

    Shannon,
    I think some of the networks offer local availabilities. You may want to check out the Google TV Ads Blog: http://google-tmads.blogspot.com/

  13. Conrad Flynn on May 27th, 2010 9:41 pm

    It is very interesting, and yes the barrier to entry is dramatically lowered by this. But doing everything yourself really is no substitution for real professional media planning, copywriting, production, and split-testing.

    Assuming 1.3 mil viewers, 1,300 of them went to the site… that conversion is .1% – less than one-tenth the “acceptable” rate.

    Even on an ok campaign, its usually not worth it unless you get between 1 or 2 % conversion.

    So why get 1,300 people when you could get 13,000 for the same cost for an appropriately crafted, targeted and placed campaign?

    Sure its easy and you can do it yourself in your underwear. But it may not be necessarily CHEAPER, and it certainly isn’t BETTER.

  14. Dean Rieck on May 27th, 2010 11:33 pm

    Conrad,
    You’ll notice that this post was full of caveats. And I wasn’t suggesting that Google TV would replace know-how.

  15. Fix PC Freeze & Crash Free on May 30th, 2010 12:48 pm

    It is just amazing that now TV commercial is available to me to advertise. To get noticed either your TV Commercial Video should be too Good or totally bad. Either way people will remember your ad. But an average ad will be forgotten in no time. I don’t know how many people agree with me.

  16. Conrad Flynn on June 2nd, 2010 12:46 pm

    There’s a big difference between ads that are memorable and ads that convert.

    Making an ad that people will remember because it annoys them or on the flip-side they enjoy it because its funny, doesn’t necessarily mean that it will generate sales.

  17. How to Promote Your Blog on TV for Way Less Than You Think « Daniel Genchi: "A New Level" Blog on July 31st, 2010 5:45 am

    [...] this all still sounds a little crazy, I don’t blame you. But just to show what’s possible, watch this video on Google TV ads to see how a guy who works for Slate.com created a simple ad and ran it on network TV for about [...]

  18. Bert Ernfeld on August 17th, 2011 11:50 pm

    Google TV Ads doesn’t even answer inquiries about this “service” anymore. I tried multiple times but they don’t respond. I think they dropped the ball like they have with so many of their other experiments. Going with the dot com Cheap TV Spots which got back to me within an hour.



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