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	<title>Direct Creative Blog</title>
	<link>http://www.directcreative.com/blog</link>
	<description>Dean Rieck on Copywriting &#38; Direct Marketing</description>
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		<title>Garden club sticks to proven direct mail format</title>
		<description><![CDATA[Most experienced direct mailers know that a direct mail package generally outperforms other formats. The National Home Gardening Club certainly knows that and have been using a big, colorful envelope package for years. Because I&#8217;m an avid gardener, I&#8217;ve received this package many times. It arrived in a green and yellow 6” x 11.5” envelope [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/direct-mail-envelopes' rel='bookmark' title='Permanent Link: Write direct mail envelopes that get opened'>Write direct mail envelopes that get opened</a></li>
<li><a href='http://www.directcreative.com/blog/direct-mail-offers' rel='bookmark' title='Permanent Link: Simple direct mail offers can work like crazy'>Simple direct mail offers can work like crazy</a></li>
<li><a href='http://www.directcreative.com/blog/direct-mail-tips' rel='bookmark' title='Permanent Link: 99 old-fangled tips to goose your direct mail'>99 old-fangled tips to goose your direct mail</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/proven-direct-mail-format</link>
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		<title>Write direct mail envelopes that get opened</title>
		<description><![CDATA[The direct mail envelope is both the easiest and hardest part of every direct mail package. It&#8217;s easy in that there&#8217;s just not that much space to fill with copy or design. But it&#8217;s hard in that there&#8217;s so much riding on what you say or don&#8217;t say. The envelope determines whether your direct mail [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/coin-trick' rel='bookmark' title='Permanent Link: Using a coin trick to get your mail opened'>Using a coin trick to get your mail opened</a></li>
<li><a href='http://www.directcreative.com/blog/direct-mail-offers' rel='bookmark' title='Permanent Link: Simple direct mail offers can work like crazy'>Simple direct mail offers can work like crazy</a></li>
<li><a href='http://www.directcreative.com/blog/direct-mail-screw-ups' rel='bookmark' title='Permanent Link: 7 stupid ways to screw up your direct mail'>7 stupid ways to screw up your direct mail</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/direct-mail-envelopes</link>
			</item>
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		<title>Stop clowning around: 3 reasons jokes don&#8217;t sell</title>
		<description><![CDATA[Will cracking jokes help you sell? Considering how often advertisers and agencies put on the fool&#8217;s cap and prance about in an attempt to evoke giggles, laughs, and outright guffaws, you would think the answer is &#8220;Yes.&#8221; However, we in the direct marketing business are almost always warned against clowning around. John Caples, in How [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/sell-an-experience' rel='bookmark' title='Permanent Link: Do you sell &#8220;things&#8221; or experiences?'>Do you sell &#8220;things&#8221; or experiences?</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/jokes-dont-sell</link>
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		<title>3 irrefutable proofs: people-centered ads win</title>
		<description><![CDATA[I&#8217;ve been seeing some pretty crappy advertising recently and it&#8217;s all crappy for the same reason. All of it tries to make a point with clever concepts rather than benefits and relevance. It made me think of the following article I wrote a while back. Some of the examples may be a bit dated, but [...]


No related posts.]]></description>
		<link>http://www.directcreative.com/blog/people-centered-ads</link>
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		<title>How to grow a nonprofit website with a simple “traffic portfolio”</title>
		<description><![CDATA[By day, I&#8217;m a copywriter and direct marketing consultant. By night, I help run a nonprofit political action committee (PAC). Since I prefer to keep politics off this blog, I&#8217;ll forgo mentioning the name of the PAC. In my last post, I talked about driving web traffic with direct mail. However, direct mail has its [...]


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<li><a href='http://www.directcreative.com/blog/direct-mail-website-traffic' rel='bookmark' title='Permanent Link: How to use direct mail to drive website traffic'>How to use direct mail to drive website traffic</a></li>
<li><a href='http://www.directcreative.com/blog/social-media-landscape' rel='bookmark' title='Permanent Link: Which social media are right for you?'>Which social media are right for you?</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/nonprofit-website-traffic</link>
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		<title>How to use direct mail to drive website traffic</title>
		<description><![CDATA[If you want to drive traffic to your website, which media should you use? Email delivers traffic quickly and at low cost, though open rates can be low. Social marketing shows great potential, but it takes effort to make it work. Then there&#8217;s PPC, banner ads, and other online strategies which deliver varying results. But [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/direct-mail-tips' rel='bookmark' title='Permanent Link: 99 old-fangled tips to goose your direct mail'>99 old-fangled tips to goose your direct mail</a></li>
<li><a href='http://www.directcreative.com/blog/seo-tips' rel='bookmark' title='Permanent Link: 5 simple SEO tips to boost your search traffic'>5 simple SEO tips to boost your search traffic</a></li>
<li><a href='http://www.directcreative.com/blog/facebook-fan-page' rel='bookmark' title='Permanent Link: How to set up a Facebook fan page that works'>How to set up a Facebook fan page that works</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/direct-mail-website-traffic</link>
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		<title>Defending yourself against the sales lead killers</title>
		<description><![CDATA[A couple of years ago, I was at a party where the host challenged guests to remove a cork from the inside of a wine bottle. It was quite a challenge, the host proclaimed. One by one, people tried and failed to remove the cork. Then the host began explaining the tricky and complex solution, [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/call-backs' rel='bookmark' title='Permanent Link: Sales lead call backs: strike while the iron is hot'>Sales lead call backs: strike while the iron is hot</a></li>
<li><a href='http://www.directcreative.com/blog/write-sales-letter' rel='bookmark' title='Permanent Link: Write the perfect sales letter in 14 proven steps'>Write the perfect sales letter in 14 proven steps</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/sales-lead-killers</link>
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		<title>Using a coin trick to get your mail opened</title>
		<description><![CDATA[Remember when people used to send direct mail packages with lots of stuff packed inside? That was back in the good old days, before the economy went bust and everyone panicked and started mailing little postcards, invoice mailers, and fliers that all look alike. One of my favorite old-fashioned direct mail package techniques was the [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/direct-mail-offers' rel='bookmark' title='Permanent Link: Simple direct mail offers can work like crazy'>Simple direct mail offers can work like crazy</a></li>
<li><a href='http://www.directcreative.com/blog/direct-mail-tips' rel='bookmark' title='Permanent Link: 99 old-fangled tips to goose your direct mail'>99 old-fangled tips to goose your direct mail</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/coin-trick</link>
			</item>
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		<title>Write the perfect sales letter in 14 proven steps</title>
		<description><![CDATA[Fairfax Cone once said, &#8220;Advertising is what you do when you can’t go see somebody. That’s all it is.&#8221; He was so right. There is no better way to sell something than in-person. Talking to someone face-to-face lets you have a personal conversation and get a feel for what someone wants and what it will [...]


Related posts:<ol><li><a href='http://www.directcreative.com/blog/copywriting-cheats' rel='bookmark' title='Permanent Link: 5 copywriting cheats to write better and faster'>5 copywriting cheats to write better and faster</a></li>
<li><a href='http://www.directcreative.com/blog/call-backs' rel='bookmark' title='Permanent Link: Sales lead call backs: strike while the iron is hot'>Sales lead call backs: strike while the iron is hot</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/write-sales-letter</link>
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		<title>Are there simple ways to reduce your direct mail costs?</title>
		<description><![CDATA[Smart direct mailers should always look for ways to cut costs. But in today&#8217;s economic climate, cutting costs is a must. Paper, postage, and printing are all on the rise. Prospects have become more choosy about responding to offers. And marketing departments are being asked to tighten their belts and stretch their dollars. Here are [...]


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<li><a href='http://www.directcreative.com/blog/direct-mail-offers' rel='bookmark' title='Permanent Link: Simple direct mail offers can work like crazy'>Simple direct mail offers can work like crazy</a></li>
<li><a href='http://www.directcreative.com/blog/variable-direct-mail-copy' rel='bookmark' title='Permanent Link: Quick tips for writing variable direct mail copy'>Quick tips for writing variable direct mail copy</a></li>
</ol>]]></description>
		<link>http://www.directcreative.com/blog/reduce-direct-mail-costs</link>
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