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	<title>Direct Creative Blog</title>
	<link>http://www.directcreative.com/blog</link>
	<description>Dean Rieck on Copywriting &#38; Direct Marketing</description>
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		<title>3 little hints for effective limited-time offers</title>
		<description><![CDATA[People are procrastinators. That&#8217;s why the limited-time offer remains one of the most effective direct marketing techniques in the known universe. It&#8217;s not an insult to call your prospects and customers procrastinators. It&#8217;s just true. I readily admit that I procrastinate. And I&#8217;ll bet you do too. After all, making decisions takes effort. And every [...]]]></description>
		<link>http://www.directcreative.com/blog/limited-time-offers</link>
			</item>
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		<title>9 editing tactics to supercharge your selling copy</title>
		<description><![CDATA[As any professional copywriter knows, writing copy is often the easy part of a project. It&#8217;s the editing that&#8217;s hard. After all, who wants to mess with copy once it&#8217;s written? It&#8217;s agonizing to rip into your own prose. But that&#8217;s exactly what it takes to turn good copy into great copy. Here are 9 [...]]]></description>
		<link>http://www.directcreative.com/blog/9-editing-tactics</link>
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		<title>10+ tips for making the most of your customer testimonials</title>
		<description><![CDATA[Around this time last year, I shared my SPURF method for collecting testimonials. I&#8217;m sure you&#8217;ve been spurfing up a storm and have tons of testimonials by now. So let&#8217;s look at how to make them work for you. Select testimonials from customers similar to your prospect. This increases the feeling of identification and relevance. [...]]]></description>
		<link>http://www.directcreative.com/blog/testimonial-tips</link>
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		<title>The Cedar Plank Salmon Secret of Selling</title>
		<description><![CDATA[Fine restaurants in the Pacific Northwest had been serving cedar plank salmon for years. But Harry Aldrich and David Maddocks wanted to sell a home version. Their idea was to manufacture a 6” x 12” piece of cedar wood. You put your salmon on the wood plank, put the plank into your home barbecue, and—voilà—cedar [...]]]></description>
		<link>http://www.directcreative.com/blog/cedar-plank-salmon</link>
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		<title>6 secrets for winning pointy plastic creative advertising awards</title>
		<description><![CDATA[Here’s an article I wrote a while back that infuriated agencies and award show supporters all over the country. It generated criticism, diatribes, tirades, personal attacks, verbal abuse … and quite a bit of praise. I guess it really hit home. So I’ve decided to share it with my loyal, savvy readers here. If you’re [...]]]></description>
		<link>http://www.directcreative.com/blog/advertising-awards</link>
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		<title>Classic advertising quotes from Morris Hite. Huh? Who&#8217;s Morris Hite?</title>
		<description><![CDATA[Morris Hite was a classic American advertising man, self-educated and self-made. Yes, I know. You&#8217;ve probably never heard of him because he&#8217;s not as well-known as some Madison Avenue ad executives, but he had a powerful impact on the industry. He was born in Oklahoma, migrated to Texas, and worked his way up to become [...]]]></description>
		<link>http://www.directcreative.com/blog/morris-hite-quotes</link>
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		<title>Why good copy goes bad (you&#8217;re not dumb, you&#8217;re just ignorant)</title>
		<description><![CDATA[One of the worst mistakes copywriters make is to assume their job is about writing. It&#8217;s not. Now I know that sounds a bit odd. After all, the word “writing” is in the word “copywriting.” So it&#8217;s understandable why you might misunderstand. But writing and copywriting are two very different things. When you write a [...]]]></description>
		<link>http://www.directcreative.com/blog/why-good-copy-goes-bad</link>
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		<title>Self-mailer secrets and bingo card bombs &#8211; your direct mail questions answered</title>
		<description><![CDATA[Here are responses to some questions about creating effective direct mail and direct response advertising. Q: We’ve tested self-mailers, but they never seem to work. What are we doing wrong? A: As for what you’re doing wrong, I can’t possibly answer that question without seeing your self-mailers. There is nothing inherently wrong with the format. [...]]]></description>
		<link>http://www.directcreative.com/blog/direct-mail-questions</link>
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		<title>Does your print ad pass this 9-point success checklist?</title>
		<description><![CDATA[I&#8217;ve always been in love with print ads. Like radio advertising, print ads are relatively easy to create and place. They offer a simple and elegant platform for selling. And with an endless array of niche publications, you can target prospects better than ever before. But print advertising can also be expensive. You could buy [...]]]></description>
		<link>http://www.directcreative.com/blog/print-ad-checklist</link>
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		<title>My &#8220;3 bucket strategy&#8221; to beat your control</title>
		<description><![CDATA[Want to beat your direct mail or advertising control but don&#8217;t know where to begin? Here&#8217;s a strategy I&#8217;ve developed over the years that can point you in the right direction. Simply analyze your control and mentally toss it into one of three &#8220;buckets&#8221;: Excellent, Good, or Bad. This will determine whether you should come [...]]]></description>
		<link>http://www.directcreative.com/blog/beat-your-control</link>
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