Comments on: Eye-tracking studies reveal design secrets

By: Tom Reeves

Tom Reeves — Mon, 24 Dec 2007 22:59:59 +0000

Thanks for posting these details. Seems I have better recommendations to make to web site designers and a few things to work on myself.

By: Style over Substance » Eyetracking over websites

Style over Substance » Eyetracking over websites — Mon, 24 Dec 2007 22:28:51 +0000

[...] mis een link naar de onderzoeken waar ze de lijst op baseren, maar het is interessant materiaal! (via) This entry was written by Guy, posted on 24 december 2007 at 23:28, filed under Design, Site. [...]

By: Dean Rieck

Dean Rieck — Wed, 12 Dec 2007 05:11:26 +0000

I say ugly works, but how well it works continues to surprise me. I beat a client’s lead gen mailer by a factor of 7x. Then while testing some additional ideas, I created a butt ugly mailer that was just black type on cheap white paper. That beat my previous winner by a factor of 2x and lowered cost as well.

But I wonder … if everyone did ugly, would a pretty piece work better because it stood out?

By: Ted Grigg

Ted Grigg — Wed, 12 Dec 2007 03:00:33 +0000

You said “Complexity gets in the way of clear communication.” The evidence is clear that your point stands up in testing.

I have used the official looking, ugly, staccato style snap pac in direct mail to beat long-standing controls in fundraising, membership, insurance and lead generation over the years. The pointed, no-frills copy and official look that lays out the facts convincingly works when nothing else will.

Nice summary that direct response copywriters should paste on their wall.

By: Shama Hyder

Shama Hyder — Tue, 11 Dec 2007 02:22:07 +0000

Direct but very useful information. Thank you.