Comments on: Does negative advertising work? http://www.directcreative.com/blog/does-negative-advertising-work Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Competitive Presentations That Don’t Present The Competition « The Presenters' Blog http://www.directcreative.com/blog/does-negative-advertising-work/comment-page-1#comment-80188 Competitive Presentations That Don’t Present The Competition « The Presenters' Blog Thu, 16 Jun 2011 13:53:11 +0000 http://www.directcreative.com/blog/?p=164#comment-80188 [...] his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when [...] [...] his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when [...]

]]> By: Competitive Presentations That Don’t Present The Competition « The Presenters' Blog http://www.directcreative.com/blog/does-negative-advertising-work/comment-page-1#comment-80189 Competitive Presentations That Don’t Present The Competition « The Presenters' Blog Thu, 16 Jun 2011 13:53:11 +0000 http://www.directcreative.com/blog/?p=164#comment-80189 [...] his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when [...] [...] his copywriting and direct marketing blog, Dien Rieck points out an important point to keep in mind when [...]

]]> By: Cynthia Maniglia http://www.directcreative.com/blog/does-negative-advertising-work/comment-page-1#comment-5906 Cynthia Maniglia Wed, 15 Oct 2008 19:39:22 +0000 http://www.directcreative.com/blog/?p=164#comment-5906 Negative advertising can also mean focusing on a problem, for which your product or service is a solution. Problem/Solution type of ads DO work. And they work very, very well. The problem with Problem/Solution ads that do NOT work well occurs when the ad spends TOO MUCH time focusing on the bad and NOT ENOUGH on the good. Think of it like this: use 10% of the ad to present the problem, and QUICK - introduce the solution and maintain the solution focus for the 90% balance of the ad. You want to sell the solution; you don't have to sell the problem if your audience can quickly relate to the problem. They already have the need for the product or service, so they are very familiar with the problem/negative aspect. Ads that start like, "No health insurance? No problem!" we get and get fast. Or "Itchy, dry scalp?" set me up for the solution. That kind of a negative headline works as a call out to the audience. You can grab attention with the problem/negative aspect. But pay it off with the solution! Negative advertising can also mean focusing on a problem, for which your product or service is a solution. Problem/Solution type of ads DO work. And they work very, very well. The problem with Problem/Solution ads that do NOT work well occurs when the ad spends TOO MUCH time focusing on the bad and NOT ENOUGH on the good. Think of it like this: use 10% of the ad to present the problem, and QUICK – introduce the solution and maintain the solution focus for the 90% balance of the ad. You want to sell the solution; you don’t have to sell the problem if your audience can quickly relate to the problem. They already have the need for the product or service, so they are very familiar with the problem/negative aspect. Ads that start like, “No health insurance? No problem!” we get and get fast. Or “Itchy, dry scalp?” set me up for the solution. That kind of a negative headline works as a call out to the audience. You can grab attention with the problem/negative aspect. But pay it off with the solution!

]]> By: bizsugar.com http://www.directcreative.com/blog/does-negative-advertising-work/comment-page-1#comment-5745 bizsugar.com Tue, 14 Oct 2008 06:53:18 +0000 http://www.directcreative.com/blog/?p=164#comment-5745 <strong>Does negative advertising work?...</strong> Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I’m thinking about this for two reasons:... Does negative advertising work?…

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I’m thinking about this for two reasons:…

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