Do your research to stop dropping turkeys!

Is research important in direct marketing? Yes.

Will your direct response advertising fall flat if you make assumptions instead of doing research? Yes.

Can watching a clip from the classic WKRP In Cincinnati illustrate this point? Yes.

Am I making a flimsy connection between a marketing tip and an old sitcom just to have an excuse to post a funny video. Yes.

Happy Thanksgiving.

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One Response to “Do your research to stop dropping turkeys!”

  1. Roberta Rosenberg on November 22nd, 2007 12:16 pm

    Thanks for sharing this one, Dean! One of my all-time favorites.

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