http://www.directcreative.com/blog/direct-marketing-reading-list Dean Rieck on Copywriting & Direct Marketing Wed, 10 Mar 2010 07:56:04 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.directcreative.com/blog/direct-marketing-reading-list/comment-page-1#comment-33836 The Direct Marketing Voice Links 6-18-2009 | The Direct Marketing Voice Thu, 18 Jun 2009 21:13:31 +0000 http://www.directcreative.com/blog/?p=714#comment-33836 [...] Direct marketing extra credit reading list [...] [...] Direct marketing extra credit reading list [...]

]]> http://www.directcreative.com/blog/direct-marketing-reading-list/comment-page-1#comment-31191 Dean Rieck Sun, 24 May 2009 00:56:17 +0000 http://www.directcreative.com/blog/?p=714#comment-31191 I think you're already following the best strategy by creating your own lists. Buying lists is fine but it will take time and money to find list that work. The list is the single most important element of direct mail, so be prepared to shell out some serious money for tests if you start buying lists. I think you’re already following the best strategy by creating your own lists. Buying lists is fine but it will take time and money to find list that work. The list is the single most important element of direct mail, so be prepared to shell out some serious money for tests if you start buying lists.

]]> http://www.directcreative.com/blog/direct-marketing-reading-list/comment-page-1#comment-31188 Patricia Sat, 23 May 2009 23:45:45 +0000 http://www.directcreative.com/blog/?p=714#comment-31188 Thank you! I agree that direct mail is never going to die. One of the most successful (recent) campaigns I did was to mail three fedex envelopes to key executives at each of my target companies. Pretty expensive but lemme tell you I would never have reached these people that fast by trying to tweet my way in. :) One question I have - I've always developed my own prospect lists (either via offers/forms on my website or other means) but I'm considering buying lists to grow my business faster (i.e. from sites like usadata.com, greatmailinglists.com, etc.) Wondering what kind of results I can expect if I pursue this route? Would be grateful for any data you can provide. Thanks! Thank you! I agree that direct mail is never going to die. One of the most successful (recent) campaigns I did was to mail three fedex envelopes to key executives at each of my target companies. Pretty expensive but lemme tell you I would never have reached these people that fast by trying to tweet my way in. One question I have – I’ve always developed my own prospect lists (either via offers/forms on my website or other means) but I’m considering buying lists to grow my business faster (i.e. from sites like usadata.com, greatmailinglists.com, etc.) Wondering what kind of results I can expect if I pursue this route? Would be grateful for any data you can provide. Thanks!

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