Direct marketing extra credit reading list

I’ve been busy recently writing articles for everything other than this blog. So here’s a short reading list for a little direct marketing extra credit.

First, Melissa Data recently published The Ultimate Marketing Survival Guide for 2009. I wrote the lead article, “Direct mail remains the king of direct marketing.” Just in case you thought direct mail was dead or that tweeting is better than mailing, this article will disabuse you of that faulty assumption.

Next, there’s a fun little article over at Copyblogger titled The 3 Secret Persuasion Techniques Every Kid Knows. You parents will relate to this one. I don’t have children, but I know they’re often tuned into persuasion better than many adults.

Feeling a little burned out? Mary Jaksch asked me to submit some tips for Write to Done in a post titled 7 Easy Ways to Energize Your Creative Powers. If you’re a professional writer, you can’t just wait for the muse to drop by. You need a few techniques for flipping the switch on creativity when you need it.

Finally, there’s one of my regular columns for DM News, one of the most recent is Problem Solver: Is it smart for an online business to use direct mail? I discuss how you can’t let a particular medium dictate your marketing strategy and ways to use direct mail to build your online business.

This should keep you busy for a while.

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Comments

3 Responses to “Direct marketing extra credit reading list”

  1. Patricia on May 23rd, 2009 6:45 pm

    Thank you! I agree that direct mail is never going to die. One of the most successful (recent) campaigns I did was to mail three fedex envelopes to key executives at each of my target companies. Pretty expensive but lemme tell you I would never have reached these people that fast by trying to tweet my way in. :) One question I have – I’ve always developed my own prospect lists (either via offers/forms on my website or other means) but I’m considering buying lists to grow my business faster (i.e. from sites like usadata.com, greatmailinglists.com, etc.) Wondering what kind of results I can expect if I pursue this route? Would be grateful for any data you can provide. Thanks!

  2. Dean Rieck on May 23rd, 2009 7:56 pm

    I think you’re already following the best strategy by creating your own lists. Buying lists is fine but it will take time and money to find list that work. The list is the single most important element of direct mail, so be prepared to shell out some serious money for tests if you start buying lists.

  3. The Direct Marketing Voice Links 6-18-2009 | The Direct Marketing Voice on June 18th, 2009 4:13 pm

    [...] Direct marketing extra credit reading list [...]



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