Comments on: Direct Marketing Glossary http://www.directcreative.com/blog/direct-marketing-glossary Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Dean Rieck http://www.directcreative.com/blog/direct-marketing-glossary/comment-page-1#comment-38097 Dean Rieck Thu, 27 Aug 2009 19:30:03 +0000 http://www.directcreative.com/blog/?p=946#comment-38097 Karen: You're right. I'll clarify that definition. Thanks. Karen:
You’re right. I’ll clarify that definition. Thanks.

]]> By: Karen Bieringer http://www.directcreative.com/blog/direct-marketing-glossary/comment-page-1#comment-38095 Karen Bieringer Thu, 27 Aug 2009 18:23:36 +0000 http://www.directcreative.com/blog/?p=946#comment-38095 Nixie - This term refers specifically to mail returned for reasons other than a move, not all Undeliverable As Addressed (UAA) mail. Nixie examples include: "No Such Street," "Insufficient Address," "Attempted-Not Known," "Deceased," etc. This is an important distinction given the increasing emphasis on good data hygiene and the need for Move Update compliance in order to access the lowest postage prices. Nixie – This term refers specifically to mail returned for reasons other than a move, not all Undeliverable As Addressed (UAA) mail. Nixie examples include: “No Such Street,” “Insufficient Address,” “Attempted-Not Known,” “Deceased,” etc.

This is an important distinction given the increasing emphasis on good data hygiene and the need for Move Update compliance in order to access the lowest postage prices.

]]> By: The Direct Marketing Voice Links 7-29-2009 | The Direct Marketing Voice http://www.directcreative.com/blog/direct-marketing-glossary/comment-page-1#comment-36588 The Direct Marketing Voice Links 7-29-2009 | The Direct Marketing Voice Wed, 29 Jul 2009 16:30:08 +0000 http://www.directcreative.com/blog/?p=946#comment-36588 [...] Direct Marketing Glossary [...] [...] Direct Marketing Glossary [...]

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