Comments on: 99 old-fangled tips to goose your direct mail

By: Sir Speedy Walnut Hill » Growth Ideas For Entrepreneurs: February 2010

Sir Speedy Walnut Hill » Growth Ideas For Entrepreneurs: February 2010 — Fri, 12 Feb 2010 16:23:33 +0000

[...] Find the other 93 right here. [...]

By: Sir Speedy Walnut Hill » Growth Ideas For Entrepreneurs: February 2010

Sir Speedy Walnut Hill » Growth Ideas For Entrepreneurs: February 2010 — Fri, 12 Feb 2010 16:18:20 +0000

[...] February 9, 2010 Dean RieckCopywriting blogs you should be reading today February 2, 2010 Dean Rieck99 old-fangled tips to goose your direct mail January 26, 2010 Dean Rieck Web Analytics For SMBNew Google Analytics Goals October 20, 2009 [...]

By: professional copywriter

professional copywriter — Mon, 08 Feb 2010 22:38:07 +0000

I’m a big fan of the ole’ lists! With an industry shrouded in secrets it’s always nice to see a simple list with tactics that work.

Have you got anymore lists Dean?

By: website copywriter

website copywriter — Mon, 01 Feb 2010 22:45:09 +0000

You know what … sometimes while everyone is looking for the next big thing, putting a bit of effort into a proven performer (and doing it well) is the smartest option.

By: mark Andersen

mark Andersen — Fri, 29 Jan 2010 20:53:18 +0000

Dean, That’s a fantastic list. I agree with long copy Jodi, my mentor from Ogilvy and Mather gave me David Ogilvy’s book and one of the rules I liked best was “The more you tell the more you sell!”

Testing is so important but it is so hard to convince amateur clients to accept the cost is small compared to the cost of an ineffective rollout with a low yielding package.

I too printed out snoopy on the chain printer…. all those little full stops making a high pitched whine that made me cringe.

And I hated getting stuck in the labyrinth in “The Cave” game. “There is a key here.” “Pick up key.” “You are facing a wall, turn right you are facing a wall, turn right, you are facing a wall.” GRRRRRR

I think I will save that list along with my checklist! Good work Dean!

By: Jodi Kaplan

Jodi Kaplan — Tue, 26 Jan 2010 20:13:20 +0000

Oh yeah, definitely punch cards. Lots and lots of them, and printouts of the Mona Lisa, Snoopy, and the USS Enterprise! .-= Jodi Kaplan's last blog ... When is it Smarter To Have Two Web Sites? =-.

By: Dean Rieck

Dean Rieck — Tue, 26 Jan 2010 15:59:49 +0000

Jodi:
Uh oh! Sounds like you’re a uber geek. Did you use punch cards? Print the Mona Lisa in ones and zeros?

By: Jodi Kaplan

Jodi Kaplan — Tue, 26 Jan 2010 15:49:33 +0000

Yep, those “old” tips still work. So does long copy (gasp!) and so does what Claude Hopkins wrote in Scientific Advertising.

If it makes you feel better, my first computer was an NCR mainframe (can’t remember now if it was a Century or a Criterion) nicknamed Igor.
.-= Jodi Kaplan’s last blog … When is it Smarter To Have Two Web Sites? =-.