Comments on: 7 stupid ways to screw up your direct mail http://www.directcreative.com/blog/direct-mail-screw-ups Dean Rieck on Copywriting & Direct Marketing Thu, 09 Sep 2010 13:12:35 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Dean Rieck http://www.directcreative.com/blog/direct-mail-screw-ups/comment-page-1#comment-41243 Dean Rieck Wed, 04 Nov 2009 00:11:05 +0000 http://www.directcreative.com/blog/?p=1132#comment-41243 Jodi, It's interesting how often the evidence shows that plain design works better than beautiful design in various media. Look at The Drudge Report. Ugliest page on the Web, but utterly usable. Jodi,
It’s interesting how often the evidence shows that plain design works better than beautiful design in various media. Look at The Drudge Report. Ugliest page on the Web, but utterly usable.

]]> By: Jodi Kaplan http://www.directcreative.com/blog/direct-mail-screw-ups/comment-page-1#comment-41241 Jodi Kaplan Tue, 03 Nov 2009 23:01:29 +0000 http://www.directcreative.com/blog/?p=1132#comment-41241 So, so true. I recently saw a roundup of "action buttons" on a design web site. They were beautiful, but often unusable. Nobody bothered to test whether a visitor (or a customer) could find and use them. .-= Jodi Kaplan's last blog ... <a href="http://feedproxy.google.com/~r/FixYourBrokenMarketing/~3/Z6CbNpWlNKQ/" rel="nofollow">What Every Marketer Can Learn from Fishermen</a> =-. So, so true. I recently saw a roundup of “action buttons” on a design web site. They were beautiful, but often unusable. Nobody bothered to test whether a visitor (or a customer) could find and use them.
.-= Jodi Kaplan’s last blog … What Every Marketer Can Learn from Fishermen =-.

]]> By: Kirkwood Direct http://www.directcreative.com/blog/direct-mail-screw-ups/comment-page-1#comment-41213 Kirkwood Direct Tue, 03 Nov 2009 12:24:56 +0000 http://www.directcreative.com/blog/?p=1132#comment-41213 Your topic is really interesting. I also support your view and we should have concern about the problems and try to solve as earlier. Your topic is really interesting. I also support your view and we should have concern about the problems and try to solve as earlier.

]]> By: Dean Rieck http://www.directcreative.com/blog/direct-mail-screw-ups/comment-page-1#comment-40648 Dean Rieck Wed, 28 Oct 2009 00:19:16 +0000 http://www.directcreative.com/blog/?p=1132#comment-40648 Ted, Those who want discipline online already have it. There are plenty of tools to measure effectiveness. But the barrier of entry is so low, compared to direct mail, people can do whatever they want without huge risk. When a mailing of 1MM flops, it's a big budget hit. When a blast of 1MM emails flops, eh ... who cares? Ted,
Those who want discipline online already have it. There are plenty of tools to measure effectiveness. But the barrier of entry is so low, compared to direct mail, people can do whatever they want without huge risk. When a mailing of 1MM flops, it’s a big budget hit. When a blast of 1MM emails flops, eh … who cares?

]]> By: Ted Grigg http://www.directcreative.com/blog/direct-mail-screw-ups/comment-page-1#comment-40613 Ted Grigg Tue, 27 Oct 2009 16:07:42 +0000 http://www.directcreative.com/blog/?p=1132#comment-40613 Great job Dean. This is one of your stronger posts. Now if we could only persuade our online community to understand some of these issues when creating web sites, landing pages and emails, then we would have a unified body of knowledge. We need to learn how to translate this discipline to the growing medium of online marketing. .-= Ted Grigg's last blog ... <a href="http://www.dmcgblog.com/journal/2009/10/23/how-not-to-get-fired-from-your-marketing-job.html" rel="nofollow">How NOT to Get Fired from Your Marketing Job</a> =-. Great job Dean. This is one of your stronger posts.

Now if we could only persuade our online community to understand some of these issues when creating web sites, landing pages and emails, then we would have a unified body of knowledge.

We need to learn how to translate this discipline to the growing medium of online marketing.
.-= Ted Grigg’s last blog … How NOT to Get Fired from Your Marketing Job =-.

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