Comments on: How to sell products with direct mail inserts http://www.directcreative.com/blog/direct-mail-insert Dean Rieck on Copywriting & Direct Marketing Mon, 06 Feb 2012 21:33:46 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: http://www.stickittotheman.org/index.php?title=User_talk:Ranwithd1215 http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-115803 http://www.stickittotheman.org/index.php?title=User_talk:Ranwithd1215 Wed, 01 Feb 2012 04:12:57 +0000 http://www.directcreative.com/blog/?p=1379#comment-115803 You've posted some excellent stuff on the subject, are you planning to do a FAQ facing this issue inside the future, as i've some a lot more questions that may possibly be common to other readers. You’ve posted some excellent stuff on the subject, are you planning to do a FAQ facing this issue inside the future, as i’ve some a lot more questions that may possibly be common to other readers.

]]> By: London UK http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-64457 London UK Mon, 15 Nov 2010 13:14:07 +0000 http://www.directcreative.com/blog/?p=1379#comment-64457 Please be very clear and remember that any kind of response rate will be very much dependant on the type of service or product that you are trying to promote. Please be very clear and remember that any kind of response rate will be very much dependant on the type of service or product that you are trying to promote.

]]> By: Vernon Purcell http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-58338 Vernon Purcell Sun, 01 Aug 2010 22:03:17 +0000 http://www.directcreative.com/blog/?p=1379#comment-58338 We have a Uk company that uses Geo Mapping and video monotoring for our leaqflet distribution,we are achiving rates of 0.3 -0.5 with a close rate from 50-80% We have a Uk company that uses Geo Mapping and video monotoring for our leaqflet distribution,we are achiving rates of 0.3 -0.5
with a close rate from 50-80%

]]> By: Vernon Purcell http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-58337 Vernon Purcell Sun, 01 Aug 2010 21:59:37 +0000 http://www.directcreative.com/blog/?p=1379#comment-58337 Glade to see people getting their percentages for direct mail correct Glade to see people getting their percentages for direct mail correct

]]> By: How To Effectively Use Direct Mail Inserts « The Mail Haus http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-55682 How To Effectively Use Direct Mail Inserts « The Mail Haus Mon, 14 Jun 2010 14:00:58 +0000 http://www.directcreative.com/blog/?p=1379#comment-55682 [...] Rieck of Direct Creative Blog, in a recent article, states that there are three advantages to direct mail [...] [...] Rieck of Direct Creative Blog, in a recent article, states that there are three advantages to direct mail [...]

]]> By: Andy Anderson http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-55233 Andy Anderson Thu, 03 Jun 2010 04:46:44 +0000 http://www.directcreative.com/blog/?p=1379#comment-55233 Ted, your readers can save a lot of money by letting www.Wholesaleinserts.com print their newspaper inserts. They even have a partnership with Gannett newspapers across the US for distribution of the flyers. Ted, your readers can save a lot of money by letting http://www.Wholesaleinserts.com print their newspaper inserts. They even have a partnership with Gannett newspapers across the US for distribution of the flyers.

]]> By: Dean Rieck http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-55177 Dean Rieck Wed, 02 Jun 2010 00:43:32 +0000 http://www.directcreative.com/blog/?p=1379#comment-55177 Thanks for the input Ted. You're Johnny on the spot with marketing know-how. Thanks for the input Ted. You’re Johnny on the spot with marketing know-how.

]]> By: Ted Grigg http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-55176 Ted Grigg Wed, 02 Jun 2010 00:32:51 +0000 http://www.directcreative.com/blog/?p=1379#comment-55176 Nice analysis on the creative Dean. Spot on. Classic direct response copy lives in all media, including online marketing. Selling takes more persuasion. It always helps to remember that long copy is written for those who are interested and respond. Not the disinterested or mildly interested. They will not buy whether the copy is short or long. To David's point, winning direct mail acquisition gets between .5% to 2%. Lead generation can still attain 2.5% to 3%. Freestanding inserts get about one tenth the response of direct mail or .1%. Ted Nice analysis on the creative Dean. Spot on.

Classic direct response copy lives in all media, including online marketing. Selling takes more persuasion. It always helps to remember that long copy is written for those who are interested and respond. Not the disinterested or mildly interested. They will not buy whether the copy is short or long.

To David’s point, winning direct mail acquisition gets between .5% to 2%. Lead generation can still attain 2.5% to 3%.

Freestanding inserts get about one tenth the response of direct mail or .1%.

Ted

]]> By: Dean Rieck http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-54974 Dean Rieck Fri, 28 May 2010 17:14:17 +0000 http://www.directcreative.com/blog/?p=1379#comment-54974 David, Good question and I wish I had a good answer. I've done very little with newspaper inserts and can't say how they would compare to direct mail for ROI. Contact Ted Grigg over at http://dmcgresults.com/. Good chance he will have some information on this. David,
Good question and I wish I had a good answer. I’ve done very little with newspaper inserts and can’t say how they would compare to direct mail for ROI. Contact Ted Grigg over at http://dmcgresults.com/. Good chance he will have some information on this.

]]> By: David Cary http://www.directcreative.com/blog/direct-mail-insert/comment-page-1#comment-54972 David Cary Fri, 28 May 2010 16:44:48 +0000 http://www.directcreative.com/blog/?p=1379#comment-54972 Hi Dean, I'm new to your blog and thanks for this post. Interested to know if you have an opinion about inserts in local community newspapers. Is there any data to support the response rate compared to 3rd class mail? I would like to promote a local service business by sending people to the web for free additional information. Thank you, David Cary Hi Dean,

I’m new to your blog and thanks for this post.

Interested to know if you have an opinion about inserts in local community newspapers. Is there any data to support the response rate compared to 3rd class mail? I would like to promote a local service business by sending people to the web for free additional information.

Thank you,

David Cary

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