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	<title>Comments on: Soup, sand, and rancid cheese: The craziest direct mail test in history</title>
	<atom:link href="http://www.directcreative.com/blog/crazy-direct-mail-test/feed" rel="self" type="application/rss+xml" />
	<link>http://www.directcreative.com/blog/crazy-direct-mail-test</link>
	<description>Dean Rieck on Copywriting &#38; Direct Marketing</description>
	<lastBuildDate>Sat, 31 Jul 2010 01:56:46 -0700</lastBuildDate>
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		<title>By: Stacy Ranta</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-56935</link>
		<dc:creator>Stacy Ranta</dc:creator>
		<pubDate>Sat, 10 Jul 2010 03:08:00 +0000</pubDate>
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		<description>Speaking of crazy mail...

I remember reading in a book on Mad Magazine, that a fan letter from Europe was delivered all the way to their office with no address. The only piece of information on the envelope was a taped on picture of Alfred E. Neuman.</description>
		<content:encoded><![CDATA[<p>Speaking of crazy mail&#8230;</p>
<p>I remember reading in a book on Mad Magazine, that a fan letter from Europe was delivered all the way to their office with no address. The only piece of information on the envelope was a taped on picture of Alfred E. Neuman.</p>
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		<title>By: Kirkwood Direct</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-41680</link>
		<dc:creator>Kirkwood Direct</dc:creator>
		<pubDate>Wed, 11 Nov 2009 07:04:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-41680</guid>
		<description>Really it is a funny story.
Thanks for sharing with us.</description>
		<content:encoded><![CDATA[<p>Really it is a funny story.<br />
Thanks for sharing with us.</p>
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		<title>By: Amy Kehoe</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-38766</link>
		<dc:creator>Amy Kehoe</dc:creator>
		<pubDate>Mon, 14 Sep 2009 02:19:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-38766</guid>
		<description>Screaming toy. A monkey-in-the-box addressed in big letters to LITTLE JOHNNIE. Upon shaking, the toy shouted, “Let me out of here! Help! Let me out of here!” Delivered in 6 days.

Ha! I saw that toy for sale about ten years ago. My toddler at the time and I laughed and laughed. It was brilliant. Our kind of humor.</description>
		<content:encoded><![CDATA[<p>Screaming toy. A monkey-in-the-box addressed in big letters to LITTLE JOHNNIE. Upon shaking, the toy shouted, “Let me out of here! Help! Let me out of here!” Delivered in 6 days.</p>
<p>Ha! I saw that toy for sale about ten years ago. My toddler at the time and I laughed and laughed. It was brilliant. Our kind of humor.</p>
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		<title>By: Sheldon (Marketing Consultant, Tauranga)</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-38360</link>
		<dc:creator>Sheldon (Marketing Consultant, Tauranga)</dc:creator>
		<pubDate>Thu, 03 Sep 2009 05:20:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-38360</guid>
		<description>You missed this one in your list of examples:

&quot;Never-opened small bottle of spring water. 
We observed the street corner box surreptitiously the following day upon mail collection. After puzzling briefly over this item, the postal carrier removed the mailing label and drank the contents of the bottle over the course of a few blocks as he worked his route.&quot;</description>
		<content:encoded><![CDATA[<p>You missed this one in your list of examples:</p>
<p>&#8220;Never-opened small bottle of spring water.<br />
We observed the street corner box surreptitiously the following day upon mail collection. After puzzling briefly over this item, the postal carrier removed the mailing label and drank the contents of the bottle over the course of a few blocks as he worked his route.&#8221;</p>
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		<title>By: Sheldon (Marketing Consultant, Tauranga)</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-38359</link>
		<dc:creator>Sheldon (Marketing Consultant, Tauranga)</dc:creator>
		<pubDate>Thu, 03 Sep 2009 05:15:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-38359</guid>
		<description>haha, such fun!</description>
		<content:encoded><![CDATA[<p>haha, such fun!</p>
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		<title>By: Ted Grigg</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-38333</link>
		<dc:creator>Ted Grigg</dc:creator>
		<pubDate>Wed, 02 Sep 2009 19:27:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-38333</guid>
		<description>Nice read Dean. 

This story rekindles my confidence in an old institution that we still depend upon every day. The USPS.</description>
		<content:encoded><![CDATA[<p>Nice read Dean. </p>
<p>This story rekindles my confidence in an old institution that we still depend upon every day. The USPS.</p>
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		<title>By: The Direct Marketing Voice Links 9-2-2009 &#124; The Direct Marketing Voice</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-38325</link>
		<dc:creator>The Direct Marketing Voice Links 9-2-2009 &#124; The Direct Marketing Voice</dc:creator>
		<pubDate>Wed, 02 Sep 2009 15:08:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-38325</guid>
		<description>[...] Craziest direct mail test in history [...]</description>
		<content:encoded><![CDATA[<p>[...] Craziest direct mail test in history [...]</p>
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		<title>By: The Direct Marketing Voice Links 9-1-2009 &#124; The Direct Marketing Voice</title>
		<link>http://www.directcreative.com/blog/crazy-direct-mail-test/comment-page-1#comment-38285</link>
		<dc:creator>The Direct Marketing Voice Links 9-1-2009 &#124; The Direct Marketing Voice</dc:creator>
		<pubDate>Tue, 01 Sep 2009 18:47:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.directcreative.com/blog/?p=1012#comment-38285</guid>
		<description>[...] Soup, sand, and rancid cheese: The craziest direct mail test in history [...]</description>
		<content:encoded><![CDATA[<p>[...] Soup, sand, and rancid cheese: The craziest direct mail test in history [...]</p>
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