Copywriting news, notes, tips, and warnings

Kyle at Good Copywriting bemoans the state of copywriting and the web and I’d say I agree, at least in part. Frankly I think most writing in most places is bad, so there’s nothing special about the Web. Like everything else in life, the Web requires effort to find what’s good.

Here’s an article you’ll enjoy. Why? Because it’s about the magic word “because.” You may already know that “you” and “free” are two of the most powerful words in the English language, but “because” can add a whole new dimension to your copywriting.

Matt Ambrose talks about 10 ways to become a more confident writer. There’s some good advice here. Lots of people have writing talent, but confidence is not easy to have if you’re not a naturally confident person, which most writers are not.

And from the “Duh” file, we have this little reminder from BtoB Magazine about how imagery and message must work together. No kidding.

Finally, there’s Kristen King’s 9 tips for making your blog suck and how NOT to promote your services. That last article strikes a chord with me because I’m constantly getting e-mails and letters from copywriters who are promoting their services all wrong. One keeps sending me long, rambling letters marked up with handwritten notes and coffee stains. Others send me hardball letters with giant screaming headlines promising to make me rich with their powerful copy. One guy actually sent a note from his mother telling me what a good writer her son is. What are these people thinking?

Subscribe to FREE Newsletter / Subscribe to blog by RSS or E-mail


3 Responses to “Copywriting news, notes, tips, and warnings”

  1. Matt Ambrose on November 14th, 2007 6:08 pm

    Hi Dean,

    Thanks for linking to the Crucible. I’m glad you found the post on boosting writing confidence of interest. A lack of confidence can be a terrible block to creativity.


  2. Dean Rieck on November 14th, 2007 7:16 pm

    I agree. A certain level of doubt is fine. But when you have no faith in your ability, the ideas simply stop flowing. Maybe this is one reason for writer’s block.

  3. Neil on February 9th, 2009 5:47 am

    I have to agree that self confidence is incredibly important when writing copy or doing anything creative. Even if you’re following a tried and tested process, without the confidence to make tough decisions you won’t get past square one.

    I’m surprised more bloggers haven’t talked about this subject!

FREE Newsletter
Get my monthly newsletter and a FREE 16-page Report: 99 Easy Ways to Boost Your Direct Mail Response!
Enter your main e-mail:
Past issues and more info.
Your privacy is guaranteed.