Comments on: Cheap direct mail ideas can work wonders

By: Direct Mail California » How to use “official” envelopes for direct mail

Direct Mail California » How to use “official” envelopes for direct mail — Mon, 20 Apr 2009 17:26:50 +0000

[...] posts:Cheap direct mail ideas can work wondersHow to write the “classic direct mail package”The direct mail envelope quandary: plain [...]

By: Josef Katz

Josef Katz — Sun, 27 Jan 2008 17:56:47 +0000

Good point and completely agree.

By: Dean Rieck

Dean Rieck — Sun, 27 Jan 2008 16:24:32 +0000

Josef: There’s plenty of advertising out there lacking finesse, I agree. But most people don’t evaluate ads professionally the way you do. They respond personally based on relevance. If you’re paying attention to craft, the subject matter isn’t connecting with you.

By: Josef Katz

Josef Katz — Sun, 27 Jan 2008 14:47:48 +0000

Not sure about cheap but I get a lot of personalized pieces. You know the ones created with digital printing where the market randomly tosses your name into the creative a few times. As a marketer I always evaluate the piece to see why they used my name in the creative. It usually gets me to dig a little deeper but unless the piece is done with some strategy behind it I usually don’t respond.

By: Chad | ProFreelancing

Chad | ProFreelancing — Mon, 21 Jan 2008 21:28:20 +0000

Excellent idea Dean. If I received something saying “Free Gift Inside,” I would definitely open it. I would also keep and use the bookmark. Very clever!

By: Janice C Cartier

Janice C Cartier — Sun, 20 Jan 2008 17:07:48 +0000

“All they need is a good offer at the right time.” …and a small free relevant gift inside.

Brilliant and simple idea. Value added for so little money. Kind of an “advance” post purchase reinforcement. Builds relationship satisfaction too.

I like it.

Al best, Jan

By: Shama Hyder

Shama Hyder — Sun, 20 Jan 2008 03:44:29 +0000

This is a very creative one Dean. I think stickers is a good one-especially when marketing something kid related.