SEO Copywriting: How important is it to you?

For copywriters, every advertising medium has its unique requirements.

Direct mail requires you to know postal specifications. Radio advertising requires you to write exceptionally lean. E-mail marketing requires you to deal with the eccentricities of spam and e-mail design.

Then there’s the Web. And one of the requirements these days, according to many gurus, is SEO, search engine optimization. The idea seems pretty simple: to rank well, a Web page must use the keywords people are searching for. Of course, in practice it’s a bit more difficult. In fact, it can be an arcane art that seems to change almost daily.

There are varying points of view on SEO. Many copywriters embrace it. But some think it’s overblown. I have my own ideas, but I’m curious …

What do YOU think? Is SEO important to you? Do you think a copywriter should make SEO a priority when writing for the Web? Or should it be secondary to good on-page copy? How far have you gone to teach yourself SEO?

Call Guinness. Here’s the dumbest Web site design on Earth!

I know you’ve seen stupid Web site design before. But you’ve never seen anything this absurd.

Take a look at the site for the Leo Burnett Advertising Agency. If you dare. I can’t even describe it. You have to see it for yourself.

What the blue freakin’ blazes were they thinking?

I challenge you … no … I DARE you to find a site that is less user friendly or more self-indulgent.

Okay, the pencil thingy is fun to play with. But c’mon. This is the main site for a major worldwide ad agency? Really?

If this is how they advertise their own agency, what can clients expect for their millions of dollars? And if this was their best idea for a Web site, what sort of ideas did they reject???

The boobs who designed this site couldn’t learn a thing from my article on killing Web site traffic. Maybe you could, though.

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December 13, 2007 | Filed in Web Sites

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