Social media started out looking like a fad. Now it’s taking the marketing world by storm.
I and many other consultants contend that it’s not a replacement for traditional media, but it certainly deserves your attention.
The question is, how much attention? Which social media should you be using and what is the value it brings to your company?
CMO.com recently posted a chart showing 10 popular social networks and rated each for customer communication, brand exposure, traffic to site, and SEO.
Depending on the resources and goals of your organization, it may be wise to focus on just two or three social networks and do them really well, rather than try to do them all and do them poorly.
First, let me say that I think social media marketing is great. I’m using it more and more for my own business. And it’s obviously producing results for many others.
But I can’t help but wonder … how do people find the time to tweet all day, every day? Because I sure can’t find time for that.
Well, until recently that is, when I discovered HootSuite. If you’re not familiar with HootSuite, you’re in for a pleasant surprise.
Here at last is a simple, free, online tool that brings together all your social media accounts, including Twitter, Facebook, and LinkedIn, and makes basic social media marketing a breeze. There are other tools like this out there, but I have tried and been disappointed by most of them.
I instantly fell in love with HootSuite.
I’ve been talking to several people recently about setting up a Facebook fan page, how to get more fans, and how to use Facebook effectively.
However, I DO run a Facebook page for the same nonprofit that I mentioned in a recent post on email marketing. It’s performing well, averaging 50 new fans a day.
The first thing people ask me is what type of account is best? A group or a fan page? For me, that’s simple. A fan page. Why? A post on Mashable about the difference between Facebook pages and groups lays out the differences nicely. Here’s a summary:
Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.
A fan page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to).
Okay, so once you’ve set up your account as a fan page, then what? Here are some tips:
I just read an interesting article at eM+C titled 9 Immutable Laws of Social Media Marketing. It’s about the expectations and responsibilities you have with social media marketing.
The 9 laws are interesting and instructive, but I have a list that’s much simpler. My list includes just 1 law:
- Invest time to get people involved.
What’s nice about my list is that it’s the same as my list for any other type of marketing. Because social media marketing really isn’t too much different when you get right down to it.
Consider why a direct mail piece works. You want people to spend time with your product, think about it, get involved with it. The more involvement you get, the more sales you make.
The difference between traditional media and social media is that social media is, well, more social.