Sales lead call backs: strike while the iron is hot

strike while the iron is hot Lead generation is a fairly straightforward task. You reach out to a list of prospects with letters, postcards, emails, ads, or other promotional material. You offer something, like a quote or brochure or other freebie. And you follow up with those who contact you to begin the process of getting customers.

Call backs are an essential part of this process. The point of lead generation is not merely to distribute promotional literature or create awareness, but to winnow your prospects to a list of sales leads to give to your sales force.

A sales rep must then call back quickly. Why? If you’ve ever watched a blacksmith work, it’s easy to understand.

Subscribe to FREE Newsletter / Subscribe to blog by RSS or E-mail

September 22, 2009 | Filed in Lead Generation

1 Comment

Generating sales leads with TV ads

When you think of generating sales leads, you probably think of direct mail or telemarketing. But any medium can be used to generate sales leads, including TV ads.

Watch this TV ad I wrote for Sunbelt Software and then I’ll give you the 3 key tactics used in ads like this.

Subscribe to FREE Newsletter / Subscribe to blog by RSS or E-mail