AH-HA! Break though creative block in 4 steps

lightbulbYou’ve just been handed an assignment to write a direct mail package for a new product your client is introducing. It’s an important launch. You’ve been asked to be fresh, dynamic, and creative.

So, you pour yourself a cup of steaming coffee, turn on your computer, and settle in to give birth to an epic campaign. However, when your fingers hit the keyboard … nothing happens.


You write a few words. Delete. Then write a few more. Nothing. You try again and again to piece together a complete sentence, but you begin to realize that you have no idea what to say. You have no ideas. You’re dry.

Now you start to sweat and find yourself glancing frantically at the clock every five minutes. You can feel that deadline creeping up on you. Your stomach turns and you begin to wonder why you ever took on this assignment. You wonder why you’re even in this business.

And still the clock is ticking ….

Sound familiar? It has happened to all of us in the creative business. Some call it creative block. Others call it a slump. But whatever the term, the result is the same: frustration, stress, missed deadlines, or poor quality work.

The problem here is more than a tight deadline. It’s our society’s concept of creativity. Generally, we think of creativity as that mysterious “AH-HA” experience, where an idea seems to leap magically into our head in a bright flash of inspiration. But this “AH-HA” feeling is just a synapse firing in our brain. It’s an electro-chemical event over which we have no control.

However, what we CAN control are the events that lead up to and follow that sudden spark. Creativity isn’t just a moment. It’s a process. And despite what you might think, the process isn’t disorganized at all. In fact, it follows definite steps that you can apply to your everyday work to help free your mind and unleash your creative powers. Read more

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