Comments on: Boost response by positioning your offer http://www.directcreative.com/blog/boost-response-by-positioning-your-offer Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Ron Meledandri - Sentra Business Solutions http://www.directcreative.com/blog/boost-response-by-positioning-your-offer/comment-page-1#comment-4656 Ron Meledandri - Sentra Business Solutions Sat, 13 Sep 2008 01:30:11 +0000 http://www.directcreative.com/blog/?p=126#comment-4656 As the saying goes .... "perception is reality." People will always buy or choose perceived value. What business people must remember is that is is not how WE perceive the value but how our CUSTOMER perceives it. Very Good Posting. As the saying goes …. “perception is reality.” People will always buy or choose perceived value. What business people must remember is that is is not how WE perceive the value but how our CUSTOMER perceives it.

Very Good Posting.

]]> By: Dean Rieck http://www.directcreative.com/blog/boost-response-by-positioning-your-offer/comment-page-1#comment-4605 Dean Rieck Wed, 10 Sep 2008 15:35:38 +0000 http://www.directcreative.com/blog/?p=126#comment-4605 Gerold: Good point. A buy one get one free offer preserves the perceived value of the item. Discounts can have a long-term detrimental effect on the perceived value. But my overall point was to test different offer positions. You never know what's best until you test. Gerold: Good point. A buy one get one free offer preserves the perceived value of the item. Discounts can have a long-term detrimental effect on the perceived value. But my overall point was to test different offer positions. You never know what’s best until you test.

]]> By: Gerold Braun http://www.directcreative.com/blog/boost-response-by-positioning-your-offer/comment-page-1#comment-4601 Gerold Braun Wed, 10 Sep 2008 12:23:29 +0000 http://www.directcreative.com/blog/?p=126#comment-4601 there is another plus in “buy one get one free” besides the one you mentioned, Dean. The price is not cut in half for one piece. there is another plus in “buy one get one free” besides the one you mentioned, Dean. The price is not cut in half for one piece.

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