Comments on: Be bossy in your copy! http://www.directcreative.com/blog/be-bossy-in-your-copy Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Janice C Cartier http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1199 Janice C Cartier Mon, 19 May 2008 19:02:30 +0000 http://www.directcreative.com/blog/?p=75#comment-1199 Oh, just read your "propreneurs" which I LOVE. Oh, just read your “propreneurs” which I LOVE.

]]> By: Janice C Cartier http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1198 Janice C Cartier Mon, 19 May 2008 18:44:17 +0000 http://www.directcreative.com/blog/?p=75#comment-1198 Nope. Practical. And real. I think it is important in terms of balance to say exactly what you did. It may boil down to semantics. Here's where your accuracy is so valuable. The essential point in freelancing is to devise freedom and flexibility. The build an asset not a job is a valid point in diversifying the portfolio of services and products. To propose freedom from freedom of choice is silly. I think the entrepreneur echo chamber is again at work here in the post to some degree...do you? Nope. Practical. And real. I think it is important in terms of balance to say exactly what you did. It may boil down to semantics. Here’s where your accuracy is so valuable. The essential point in freelancing is to devise freedom and flexibility. The build an asset not a job is a valid point in diversifying the portfolio of services and products. To propose freedom from freedom of choice is silly.
I think the entrepreneur echo chamber is again at work here in the post to some degree…do you?

]]> By: Dean Rieck http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1197 Dean Rieck Mon, 19 May 2008 18:24:34 +0000 http://www.directcreative.com/blog/?p=75#comment-1197 >>I am going to underscore what Mike just said about your comment in the freelancing discussion. I think the comment was misunderstood. It sounded to me like an unnecessary dig at freelancers. >>I am going to underscore what Mike just said about your comment in the freelancing discussion.

I think the comment was misunderstood. It sounded to me like an unnecessary dig at freelancers.

]]> By: Janice C Cartier http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1196 Janice C Cartier Mon, 19 May 2008 18:02:47 +0000 http://www.directcreative.com/blog/?p=75#comment-1196 Dean, I am going to underscore what Mike just said about your comment in the freelancing discussion. Dean,
I am going to underscore what Mike just said about your comment in the freelancing discussion.

]]> By: Mike Sieber http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1194 Mike Sieber Mon, 19 May 2008 17:44:05 +0000 http://www.directcreative.com/blog/?p=75#comment-1194 It's amazing to see so much marketing copy - especially online - that doesn't include a call to action. I think people just assume that the offer should be enough to entice people to take action. I also wanted to say that you made a great point in the recent discussion about freelancing over at Copyblogger. I planned to leave a comment, but you already said it best. It’s amazing to see so much marketing copy – especially online – that doesn’t include a call to action. I think people just assume that the offer should be enough to entice people to take action.

I also wanted to say that you made a great point in the recent discussion about freelancing over at Copyblogger. I planned to leave a comment, but you already said it best.

]]> By: Ted Grigg http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1145 Ted Grigg Wed, 14 May 2008 23:02:40 +0000 http://www.directcreative.com/blog/?p=75#comment-1145 Its so basic, yet many companies fail to do this in their promotions. In fact, telling a customer or prospect what to do helps the recipient by reducing indecision into immediate action. Human inertia is the number one enemy of direct response. I cringe at making multiple offers in direct marketing promotions because I don't want the recipient to have to make too many decisions. This approach can actually reduce response regardless of how well it is done. Ted Its so basic, yet many companies fail to do this in their promotions.

In fact, telling a customer or prospect what to do helps the recipient by reducing indecision into immediate action. Human inertia is the number one enemy of direct response.

I cringe at making multiple offers in direct marketing promotions because I don’t want the recipient to have to make too many decisions. This approach can actually reduce response regardless of how well it is done.

Ted

]]> By: Janice C Cartier http://www.directcreative.com/blog/be-bossy-in-your-copy/comment-page-1#comment-1142 Janice C Cartier Wed, 14 May 2008 16:32:18 +0000 http://www.directcreative.com/blog/?p=75#comment-1142 Done. Pushy advertising guys...grumble grumble...:) Done.
Pushy advertising guys…grumble grumble…:)

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