Archives
- September 2012 (1)
- May 2012 (2)
- April 2012 (1)
- March 2012 (1)
- February 2012 (1)
- January 2012 (1)
- December 2011 (1)
- November 2011 (2)
- October 2011 (2)
- September 2011 (2)
- August 2011 (3)
- July 2011 (2)
- June 2011 (4)
- May 2011 (4)
- April 2011 (4)
- March 2011 (5)
- 29: Inspiring direct mail envelope samples from my great big stack of stuff (5)
- 22: I wish all catalog copy could be written like this (3)
- 15: How to brainstorm the BIG IDEA step-by-step (1)
- 08: 8 ways to turn your creative staff into idea machines (0)
- 01: 10 easy ways to release the creative genius inside you (1)
- February 2011 (4)
- January 2011 (4)
- December 2010 (4)
- November 2010 (5)
- October 2010 (4)
- September 2010 (4)
- August 2010 (5)
- July 2010 (4)
- June 2010 (5)
- May 2010 (3)
- April 2010 (4)
- March 2010 (5)
- 30: Google TV Ads: upload and run commercials on national TV shows from your laptop (18)
- 23: Which social media are right for you? (2)
- 16: Has “FREE” become cliche? (12)
- 09: How Technology Has Changed Creativity in the Ad Business (0)
- 02: HootSuite: How to do a week of social media marketing in just 20 minutes! (9)
- February 2010 (4)
- January 2010 (4)
- December 2009 (5)
- November 2009 (4)
- October 2009 (4)
- September 2009 (4)
- August 2009 (4)
- July 2009 (4)
- 28: Direct Marketing Glossary (3)
- 17: FREE Direct Mail White Paper (3)
- 14: Why slogans don’t sell (13)
- 07: Does Twitter drive traffic and sales? (7)
- June 2009 (5)
- May 2009 (4)
- 26: Generating sales leads with TV ads (2)
- 19: Spam scam copywriting secrets (0)
- 12: Quick online writing resources (7)
- 05: Eye tracking study reveals 12 website tactics (100)
- April 2009 (5)
- March 2009 (4)
- February 2009 (4)
- January 2009 (7)
- 27: Sharpen your creative skills. Hug a tree. (7)
- 22: Vince the ShamWow guy is flawless DRTV (24)
- 19: Content theft and other dastardly deeds (7)
- 15: Obama marketing mania means big bucks (3)
- 12: U.S. Postal Service: Holidays by the Numbers (1)
- 06: Fundraising: the “hardwired” formula that works (0)
- 05: 11 appeals that make fundraising letters work (0)
- December 2008 (5)
- November 2008 (4)
- October 2008 (5)
- September 2008 (4)
- August 2008 (4)
- July 2008 (5)
- June 2008 (4)
- 24: Free computer tools for copywriters (6)
- 17: FTC approves new anti-spam rules (0)
- 11: Tweaking your way to copywriting hell (3)
- 03: Interview reveals my mysterious past (6)
- May 2008 (4)
- 28: The $64,000 self-promotion letter (0)
- 20: Freelance success begins with mindset (7)
- 13: Be bossy in your copy! (7)
- 05: How to add oomph to your offer (1)
- April 2008 (4)
- March 2008 (5)
- February 2008 (9)
- 29: Inside the mind of DM guru Steve Slaunwhite (1)
- 26: The e-mail marketing problem you never knew you had (and why you can’t fix it) (4)
- 22: Why pissing people off can be good advertising (8)
- 19: My artless radio ad formula for generating sales, leads, and traffic (7)
- 15: The Dunning-Kruger Effect and the secret for coping with the incompetents around you (18)
- 12: A chat with cranky commentator Roberta Rosenberg, The Copywriting Maven (7)
- 08: Harlan Ellison rants about writer’s pay and the amateurs who screw things up for the pros (7)
- 05: Links for copywriters and would-be designers (0)
- 01: Lying, cheating, TV ad scamming bastards! (7)
- January 2008 (8)
- 28: How to develop a unique writing style in one lifetime or less (6)
- 23: Bob Bly’s secrets of marketing online and offline (4)
- 19: Cheap direct mail ideas can work wonders (7)
- 15: Reports of the death of advertising as we know it are greatly exaggerated (3)
- 11: Is it hypocritical for a professional copywriter to hate the commercialism of Christmas? (6)
- 08: The danger of getting too creative with type (9)
- 03: 10 obvious ideas for spectacular success (6)
- 01: Copywriter Ivan Levison talks about direct mail (8)
- December 2007 (9)
- 28: Ram rumps and direct marketing success (4)
- 22: Who is the greatest marketer in history? (4)
- 20: Is the government monopoly on mail a good thing? (5)
- 17: Book Review: The Wizard of Ads (11)
- 13: Call Guinness. Here’s the dumbest Web site design on Earth! (14)
- 10: Eye-tracking studies reveal design secrets (5)
- 07: The history of branding (2)
- 06: Happiness drives consumer behavior (2)
- 04: The future of direct mail and advertising intrusiveness (10)
- November 2007 (14)
- 29: Visit the Direct Marketing Article Archive (8)
- 26: Good copywriting often requires “bad” writing! (7)
- 22: Do your research to stop dropping turkeys! (1)
- 21: The brutal truth about how people read mail (4)
- 19: The world’s most powerful selling word isn’t in the dictionary! (5)
- 15: Postcard copywriting and design blunders (6)
- 15: Yogi Berra talks about persuasive copywriting at Copyblogger (0)
- 14: Copywriting news, notes, tips, and warnings (3)
- 12: A hardworking print ad doesn’t try to be clever! (0)
- 09: Coupon myths and the importance of marketing research (0)
- 07: A revolution in advertising design? You decide. (0)
- 06: The secret of great copywriting has nothing to do with writing! (0)
- 03: A hodgepodge of marketing ideas from the Web (0)
- 01: Is SEO copywriting a good idea for direct marketers? (2)
- October 2007 (8)
- 31: David Ogilvy on the Power of Direct Response Advertising (0)
- 30: Write clearly, darnit! (2)
- 26: Book Reviews: 101 Ways to Promote Your Web Site and The Long Tail (0)
- 26: Direct marketing ethics again in the headlines (0)
- 24: The 3 essential elements of direct marketing (0)
- 23: The Ginsu knife school of irresistible offers (2)
- 22: A quick definition of direct marketing, direct response, and direct mail (0)
- 22: Welcome to the Direct Creative Blog! (1)