Often when i write in a journal i employ the same tactics, and when done with a creative session I then look at scribbled collection of sprouted ideas and can identify a theme and then prune and rearrange until I am left with something that shines.

After working with some of the best copywriters in America, the ones who produce consistently winning direct response creative work understand the marketing behind what they sell.

They may spend up to 75% of their time on a project just doing the research and learning about the product benefits.

I think that great creativity for copywriting and even marketing comes out of the abundance of the information.

Thanks for the practical advice.

Bounce off my last project:
Anything from the last project that can apply here?
A thought? A visual? A format? ANYTHING? Sometimes it’s all you need is a little seed like that and you’re like, hey – cosmic magic! This is meant to be. It’s as if a higher power is lining up your jobs to make it so.

Start writing/drawing ANYTHING:
No matter how bad or good. Just get something down to react to. A headline you use to get started may have ONE word that turns up in the final thing – no problem. At least you’re starting to walk. Then you can run with it.

I had an old boss who referred to whatever knowledge you had or experience as you “well.” It takes time to fill the well. But you can always draw from. When the well is dry, go to your sample/swipe file and get working!