If you want to learn the basics of advertising, you can read books or attend seminars. But really, there are lessons all around you.
Keep your eyes open. Every day you can discover another advertising principle. What works. What doesn’t. How to improve your ads. What to avoid.
One of my favorite sources of selling inspiration is FAIL Blog, a visual library of human nature and communication gone wrong.
Just look at the advertising lessons from the past few weeks …
Niche advertising works.
Tell the story of your business.
Deadlines are good. But don’t get carried away.
Give prospects an easy means to respond.
Sell products people want.
Write your headlines carefully.
Proof your copy one more time.
Never let your designer control the message.
A better offer always wins.
Use the active voice.
What have you learned today?