Advertising lessons from FAIL Blog

If you want to learn the basics of advertising, you can read books or attend seminars. But really, there are lessons all around you.

Keep your eyes open. Every day you can discover another advertising principle. What works. What doesn’t. How to improve your ads. What to avoid.

One of my favorite sources of selling inspiration is FAIL Blog, a visual library of human nature and communication gone wrong.

Just look at the advertising lessons from the past few weeks …

Niche advertising works.

advertising fail

Tell the story of your business.

advertising fail

Deadlines are good. But don’t get carried away.

advertising fail

Give prospects an easy means to respond.

advertising fail

Sell products people want.

advertising fail

Write your headlines carefully.

advertising fail

Proof your copy one more time.

advertising fail

Never let your designer control the message.

advertising fail

A better offer always wins.

advertising fail

Use the active voice.

advertising fail

What have you learned today?

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5 Responses to “Advertising lessons from FAIL Blog”

  1. Tim Stiffler-Dean on April 6th, 2010 9:07 am

    By far, the best one is the drowning one.
    .-= Tim Stiffler-Dean’s last blog … On Immovable Objects and Unstoppable Forces =-.

  2. Eric Carlson on April 6th, 2010 8:12 pm

    At least the illiterate sign didn’t miss the call to action ;)
    .-= Eric Carlson’s last blog … Shut Up and Don’t Oversell =-.

  3. Chris Scott on April 13th, 2010 3:21 pm

    I bet the “lol” one was put up before instant messaging became popular.

  4. John Fenton on April 19th, 2010 4:02 pm

    These are great! I busted my gut on a few of them.

  5. Inspiration for Communications Wonks | writeimage on May 27th, 2010 12:52 pm

    [...] finally, some timeless yet hilarious copywriting tips from the Fail Blog, compiled by fellow copywriter Dean [...]

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