Comments on: Design and legibility: 7 tips for high ad readership http://www.directcreative.com/blog/ad-design-legibility Dean Rieck on Copywriting & Direct Marketing Tue, 07 Feb 2012 07:10:32 -0700 hourly 1 http://wordpress.org/?v=3.1.1 By: Dean Rieck http://www.directcreative.com/blog/ad-design-legibility/comment-page-1#comment-40064 Dean Rieck Sat, 17 Oct 2009 15:53:26 +0000 http://www.directcreative.com/blog/?p=1074#comment-40064 By "overdoing" the leading, I just mean not having 12pt type with 200 leading as if the text is merely a design element. And we agree about the light gray type. That's just annoying. By “overdoing” the leading, I just mean not having 12pt type with 200 leading as if the text is merely a design element. And we agree about the light gray type. That’s just annoying.

]]> By: G F Mueden http://www.directcreative.com/blog/ad-design-legibility/comment-page-1#comment-40062 G F Mueden Sat, 17 Oct 2009 14:44:04 +0000 http://www.directcreative.com/blog/?p=1074#comment-40062 Good job. I had only one problem, the bit about not overdoing the leading. For me it is inadequate leading that makes it hard to find the next line. For an older people (me) size comes second to high contrast, calling for bolder type or a really black ink. My current hate is the use of light gray inks instead of good solid blacks. Business Week uses faint printing and colored backgrounds and is not alone. So does PC World, the AAII, and others, and I look at it as giving me short weight; I subscribe for the information, not the elegance of the print job. Good job.

I had only one problem, the bit about not overdoing the leading. For me it is inadequate leading that makes it hard to find the next line.

For an older people (me) size comes second to high contrast, calling for bolder type or a really black ink. My current hate is the use of light gray inks instead of good solid blacks. Business Week uses faint printing and colored backgrounds and is not alone. So does PC World, the AAII, and others, and I look at it as giving me short weight; I subscribe for the information, not the elegance of the print job.

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