Comments on: What AC/DC can teach you about advertising

By: Marketing Advertising Alignment Project | The Marketing Spot

Marketing Advertising Alignment Project | The Marketing Spot — Mon, 09 May 2011 16:36:52 +0000

[...] your campaign. Each ad show flow seamlessly to the next ad. Keep the message the same, but adjust the delivery on a small scale to keep interest in your [...]

By: Michael Buechele

Michael Buechele — Tue, 24 Mar 2009 15:06:56 +0000

There was a lot of talk when AC/DC signed an exclusive deal with Walmart. The record company can include CDs on the Walmart shelf as units sold, so it really doesn’t reflect the number of CDs in their fans hands.

By: Justin Hitt

Justin Hitt — Tue, 24 Mar 2009 13:59:28 +0000

Spot on. Excellent post. What you are touching on is that people want consistency and they want to connect.

If you provide both in your message you’ll have the right connection. In some markets, “consistency” can be keeping up with technology, while others it’s providing quality product.

In the case of AC/DC, they just ROCK! While they aren’t the best musicians (neither were The Clash), they put out music an audience can connect with year after year.

Rock on,

Justin

By: Writer's Coin

Writer's Coin — Tue, 24 Mar 2009 13:59:10 +0000

Geico should read this article and bring the caveman back instead of that stupid pile of dollar bills

By: Mike Vassolo

Mike Vassolo — Sat, 21 Mar 2009 03:50:54 +0000

Great post. Dead on.

My grandfather created the “Maytag Man” for Burnett and worked on it for more than 20 years. From him, I learned that a good idea has legs, a bad idea doesn’t. What makes good advertising (and a good ad man) is knowing the difference and getting the hell out of its way.

By: Dean Rieck

Dean Rieck — Thu, 19 Mar 2009 00:54:39 +0000

Mark:
Well … I dunno. ZZ Top is certainly safer driving music. I mean, cranking up AC/DC’s “Let There Be Rock” is one sure way to get a speeding ticket.

By: Mark

Mark — Thu, 19 Mar 2009 00:43:33 +0000

Brilliant.

This is why I keep reading your blog.

Personally I would have chosen ZZ Top (they’ve been doing it longer and better), but as an Aussie I can’t really fault your choice of AC/DC.

Let there be Rock!

By: Jamison

Jamison — Wed, 18 Mar 2009 01:13:24 +0000

Great article, great points.

In this day and age of constant reinvention, both bands and brands that maintain an authentic core through the peaks and valleys have a shot at building something longer lasting.

It reminds me a little about something else – design in marketing. I often ask my team, if Craigslist hired out their web design when they started years ago and we got the contract, would we have designed it the way it looks? I think it would have been a test of our egos! The fact that Craigslist has maintained that useful, slightly ugly look (to some) shows their branding discipline. Perhaps it’s like the Brian Johnson of web sites? I guess it has to age a bit longer.