Comments on: 5 tips for more creative copywriting

By: Mike Sieber

Mike Sieber — Mon, 19 May 2008 17:54:24 +0000

I couldn’t agree more with #3. The fear of failure is the greatest barrier to success.

By: Dean Rieck

Dean Rieck — Mon, 21 Apr 2008 16:51:42 +0000

Those tweaky little changes often result in small improvements. But sometimes people are afraid to try totally new things because they can’t stand the idea of failure.

I try to explain to clients that if you have a control, great. But testing means trying something else. If it fails, you’ve learned something. If it succeeds, you have a new control.

But there’s no point in testing if you just want to keep repeating the same ideas. That’s activity without progress.

But there’s a lesson here too: One of the great motivators of business people is fear of failure.

By: Ted Grigg

Ted Grigg — Mon, 21 Apr 2008 16:38:58 +0000

You wrote a great section in the bullet “Focus on what’s most important”.

Many seasoned direct marketers fail on this one point more than any other.

Breakthroughs will not happen with tweaks. Yet, many DMers waste their time testing the minors.

Thanks for another good one.