Comments on: 30 Timeless Direct Marketing Principles

By: 30 Timeless Direct Marketing Principles « Suzanne LaChapelle’s Weblog

30 Timeless Direct Marketing Principles « Suzanne LaChapelle’s Weblog — Thu, 23 Jul 2009 10:50:24 +0000

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By: 30 Direct Marketing Tips | Direct Mail Marketing

30 Direct Marketing Tips | Direct Mail Marketing — Thu, 16 Jul 2009 22:10:25 +0000

[...] via direct creative [...]

By: Bob Stone: Die 30 besten Tipps für Direktmarketing » Bob Stone, Bob Stone Direktmarketing, Direkt-Marketing, Direktmarketing, Direktmarketing Tipps » Cultstyles Marketing BLOG für Werbemittel - Give Aways - Promotion Zubehör - Werbeartikel - Werbeges

Mon, 29 Jun 2009 08:43:55 +0000

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By: Sara Kmiecik

Sara Kmiecik — Wed, 24 Jun 2009 18:25:19 +0000

Great post! More young marketers should make it a point to learn these principles.

By: The Direct Marketing Voice Links 6-2-2009 | The Direct Marketing Voice

The Direct Marketing Voice Links 6-2-2009 | The Direct Marketing Voice — Tue, 02 Jun 2009 20:30:36 +0000

[...] 30 Timeless Direct Marketing Principles [...]

By: Dean Rieck

Dean Rieck — Tue, 02 Jun 2009 16:43:02 +0000

Ted:
I agree. A lot of direct marketing books are pure fluff. But Stone’s “Successful Direct Marketing Methods” is the cornerstone of my marketing library. Aside from the fact that some ideas, such as offering credit card payment options, have become routine, the principles are just as sound today as they ever were.

By: Ted Grigg

Ted Grigg — Tue, 02 Jun 2009 16:35:08 +0000

Thank you for publishing these principles by Bob Stone.

I cut my teeth on his books in my early career and found his “principles” generally hold true to this day.

Dick Benson, Ed Meyer, Stan Rapp and others of his day drew the same conclusions.

I wonder how many marketers consider this information valid today since some of them operate under the illusion that any marketing experience over 10 years old is irrelevant.:)