7 Powerful Tactics to Increase Your Sales Letter Response

I was browsing some old article files recently and ran across this piece on sales letters from more than 15 years ago.

My first reaction was, “Crap. I’m getting old.”

My second reaction was, “Hey, this ain’t bad.”

While technology changes significantly and rapidly year to year, the principles of selling change very little. Stuff is stuff. People are people. And selling is just about bringing the two together with a little psychology.

So, here you go. An article from the 90s. Aside from too many ellipses, I think this is as fresh and relevant today as it was then.


When you mail out promotional items, it’s best to enclose a sales letter to relay your product pitch. A well-written sales letter adds punch to the marketing of any business, large or small.

Of course, no formula can assure success for every letter. But there are time-tested tactics that can dramatically improve your chances. Here are seven of them. Read more

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