Mastering the almighty advertorial space ad

advertorial sample

Click picture to see advertorial sample.

There are basically two types of space advertising: promotional ads and advertorials.

Each has its place in your marketing toolbox. However, while most copywriters and designers have at least a fair understanding of promotional ads, advertorials can pose a challenge.

Designers in particular have issues with advertorials because they’re ugly.

So let’s take a look at a sample advertorial and see what makes it tick.

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