9 editing tactics to supercharge your selling copy
As any professional copywriter knows, writing copy is often the easy part of a project. It’s the editing that’s hard.
After all, who wants to mess with copy once it’s written? It’s agonizing to rip into your own prose. But that’s exactly what it takes to turn good copy into great copy.
Here are 9 ways to polish and energize your copy when you give it that second go-around.
Write long and cut. It’s easier to overwrite and cut than to underwrite and add. Get everything down — no matter how sloppy or rough — then go back to trim and rearrange.
Be ruthless. Don’t fall in love with your own patter. Stay focused on your big idea and the action you want to create. Get rid of everything that doesn’t support response.
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