Does your print ad pass this 9-point success checklist?

print ad success checklistI’ve always been in love with print ads.

Like radio advertising, print ads are relatively easy to create and place. They offer a simple and elegant platform for selling. And with an endless array of niche publications, you can target prospects better than ever before.

But print advertising can also be expensive. You could buy a house for what you’ll pay for a one-page ad in an AARP publication.

Plus, you generally have to plan and place your ads months in advance. You can’t make last minute changes. So it pays to evaluate your ads carefully before you commit to an advertising schedule.

Here’s a 9-point checklist to help you make sure your ad is good-to-go:

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My “3 bucket strategy” to beat your control

Dean's 3 bucket strategyWant to beat your direct mail or advertising control but don’t know where to begin?

Here’s a strategy I’ve developed over the years that can point you in the right direction.

Simply analyze your control and mentally toss it into one of three “buckets”: Excellent, Good, or Bad.

This will determine whether you should come up with a completely new idea, tinker with your existing control, or trash everything and start from scratch.

Beat an Excellent Control with a Revolutionary Approach

An excellent control is one that makes the right offer, uses the right format, and deftly employs all the right selling techniques. From a purely creative standpoint, it delivers a high-quality message. Most importantly, the numbers indicate it gets a superior response when mailed to the right lists or placed in the right media.

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Notice on spam IRS email now circulating

I have received many calls and messages informing me that an email is circulating with my web address on it. The email appears to be from the IRS.

This email is fraudulent and dangerous. Do not click on the link in the email. The link leads to a site that will attempt to install a virus on your computer.

Please note: The IRS never sends email. They communicate by mail and phone only.

Obviously, the email has nothing to do with me. I am not sending it and I cannot stop it. It appears that the spammer has simply linked to a graphic on my blog. I renamed the graphic to break the link and prevent the email from robbing my site of bandwidth. And now that the link is broken, my website is visible in the email.

I have reported this to my ISP, however they are unable to stop the email from being sent since it is coming from an unknown person at an unknown location.

I suggest that you delete the fraudulent email then empty your deleted email folder. If you are unsure if you’ve been infected, run a scan of your computer with whatever security software you use.

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