P.O.W.E.R. Copywriting: Write simple ads in 5 steps

POWER copywriting for adsWhen I was asked to teach a copywriting class for a special program at The Ohio State University, I discovered that teaching writing is far more difficult than the writing itself. Many of the things I did naturally from experience or instinct were a complete mystery to my students.

So, in order to make the copywriting process a logical and painless operation, I devised a simple method for writing ad copy for novice writers. I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.

This represents years of copywriting experience boiled down to the basics. I won’t promise that this will help you create a masterpiece of copywriting brilliance. But it can help guide you toward better and more effective sales writing.

Good ad copy begins with good information. And the best way to gather the information you need is with a thorough Q&A. Here are some basic questions that will help you prepare for just about any ad writing project.

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5 secrets for reading faster (without a speed reading course)

If you’re a copywriter, consultant, business owner, or anyone involved in marketing, you’re also a reader.

In fact, if you’re like me, you probably spend a good portion of your day reading reports, email, creative briefs, proposals, and all manner of materials. So if you can read faster, you can be more productive.

The question is, can you really read at lightning speed and still comprehend and retain what you’re reading? This is a hotly debated question. Some swear they can read and remember a whole book in 5 minutes while others say speed reading is a bunch of baloney.

I think Woody Allen settled the matter when he said, “I took a speed reading course and read War and Peace in 20 minutes. It involves Russia.”

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