Google TV Ads: upload and run commercials on national TV shows from your laptop

I ran across a report by Seth Stevenson at Slate about how he ran a TV ad on FOX from his home computer using Google TV Ads.

Here’s the video showing how he did it.

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Which social media are right for you?

social landscape

Click to get a PDF of this chart.

Social media started out looking like a fad. Now it’s taking the marketing world by storm.

I and many other consultants contend that it’s not a replacement for traditional media, but it certainly deserves your attention.

The question is, how much attention? Which social media should you be using and what is the value it brings to your company?

CMO.com recently posted a chart showing 10 popular social networks and rated each for customer communication, brand exposure, traffic to site, and SEO.

Depending on the resources and goals of your organization, it may be wise to focus on just two or three social networks and do them really well, rather than try to do them all and do them poorly.

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Has “FREE” become cliche?

Is "free" cliche?I recently received an email from a young copywriter who informed me that the word “free” was now dead.

“It’s a cliche. No one uses this anymore and no one pays attention to headlines that say free. Who believes that anymore? You have to be more subtle now.”

Well golly, thanks for sharing your 6 months of experience. I’ll inform the entire marketing world that “free” should officially be dropped from the selling lexicon because … um … why did you say we can’t use “free” any longer?

Oh, it’s a cliche. Well, let’s think about that before we take any drastic action. What is a cliche?

Here’s how Dictionary.com defines the word cliche:

  1. a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse, as sadder but wiser, or strong as an ox.
  2. (in art, literature, drama, etc.) a trite or hackneyed plot, character development, use of color, musical expression, etc.
  3. anything that has become trite or commonplace through overuse.

So if the word “free” is a cliche, that means it’s a common idea, it has lost its originality, and it no longer has impact. Is that true?

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How Technology Has Changed Creativity in the Ad Business

Note: I wrote this article back in 1995. But while the wow factor of technology has become routine in the advertising world today, the idea this article presents is still as relevant as ever.

IBM SelectricAfter more than two decades of technological evolution, creativity isn’t what it used to be. I don’t mean that the pool of creative advertising talent is shrinking, I mean the way creative people go about creating is different.

It’s more than exchanging typewriters for computers or art tables for graphic design programs; it’s a complete shift in the creative process.

It started when IBM introduced the first affordable desktop personal computer. With a monochrome screen, no hard drive, and an unbelievably slow microprocessor, it proved that a computer could be a practical office accessory.

As desktop units became more accepted in the workplace, other computer manufacturers began churning out armies of clones, with prices always falling and quality always rising.

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HootSuite: How to do a week of social media marketing in just 20 minutes!

HootSuite First, let me say that I think social media marketing is great. I’m using it more and more for my own business. And it’s obviously producing results for many others.

But I can’t help but wonder … how do people find the time to tweet all day, every day? Because I sure can’t find time for that.

Well, until recently that is, when I discovered HootSuite. If you’re not familiar with HootSuite, you’re in for a pleasant surprise.

Here at last is a simple, free, online tool that brings together all your social media accounts, including Twitter, Facebook, and LinkedIn, and makes basic social media marketing a breeze. There are other tools like this out there, but I have tried and been disappointed by most of them.

I instantly fell in love with HootSuite.

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