Lying, cheating, TV ad scamming bastards!
I want to start this rant by saying I think most people in the direct marketing business are honest people. Most ads in most media adhere to most of the ethical principles of the Direct Marketing Association. And in working with more than 200 clients in a variety of industries, and getting calls from thousands of potential clients, I’ve run into only a handful of cheats.
That said, I’m angered that so many of the direct response TV ads I see are dishonest. I used to be a television commercial producer in a former life and this medium is near and dear to my heart. There are certainly scams in just about every medium, but as a TV and movie fan, I can’t seem to escape the ones I see on the tube.
What sort of scams are we talking about? Here are a few of the most popular: Read more
-
Recently Written
- How to add oomph to your offer
- Yogi Berra: Master Copywriter?
- 5 tips for more creative copywriting
- Duke University offers vintage print ad library
- E-mail marketing tips from the pros
- The great “click here” debate resolved
- How much choice do consumers want?
- Speedwriting: 12 tips for writing faster
- SEO Copywriting: How important is it to you?
- Direct mail resources galore at USPS.com
-
Categories
-
Monthly Archives
-
Blogroll