Who is the greatest marketer in history?

Henry Ford? Montgomery Ward? Bill Gates?

I have another person in mind. You know him. You love him. His name is … Santa Claus. And he operates the oldest and most successful toy and gift manufacturing and distribution business in the world.

How has he done it? I can’t reveal all his secrets, but I’ll tell you a few.

Santa’s Secrets of Marketing Success

santa

And yes. That’s me on Santa’s knee. I’m one of his best customers.

Merry Christmas.

Comments

3 Responses to “Who is the greatest marketer in history?”

Janice C Cartier on December 23rd, 2007 2:14 pm

This is brilliant.
Happy Holidays to you and yours.
All best,
Jan
Shama Hyder on December 23rd, 2007 3:14 pm

Dean,

I am so impressed by this blog and how far you have come in such a short time.

BEST wishes for the holiday season and 2008!
Murtaza on December 27th, 2007 6:25 pm

Short, Sweet and beautiful Definition of the world’s greatest Marketer…SANTA!..What a nice way of showing this popular yet hidden truth!

Thanks Yeh Dean!

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