Comments on: 10 obvious ideas for spectacular success http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success Dean Rieck on Copywriting & Direct Marketing Sat, 31 Jul 2010 01:56:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Ted Grigg http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success/comment-page-1#comment-253 Ted Grigg Tue, 08 Jan 2008 00:57:21 +0000 http://www.directcreative.com/blog/2008/01/03/10-obvious-ideas-for-spectacular-success/#comment-253 Well said Dean. I continue to marvel at control packages that rely on the tried and true. Dull and often ugly packages continue to beat innovative and beautiful direct mail execution. Could it be that we get bored rather than the customer who is more interested in the product than the creative work? Yes. Fabulous creative to the creative team often gets in the way of the selling message from the customer's perspective. Well said Dean.

I continue to marvel at control packages that rely on the tried and true.

Dull and often ugly packages continue to beat innovative and beautiful direct mail execution.

Could it be that we get bored rather than the customer who is more interested in the product than the creative work?

Yes. Fabulous creative to the creative team often gets in the way of the selling message from the customer’s perspective.

]]> By: Yoav http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success/comment-page-1#comment-247 Yoav Fri, 04 Jan 2008 22:14:54 +0000 http://www.directcreative.com/blog/2008/01/03/10-obvious-ideas-for-spectacular-success/#comment-247 True, most people are either scared or lazy, but... I think the biggest barrier to success is the mental image people have of a "successful person"... A "successful person" is perceived as an individual that succeeds easily, without much effort. And so when people try to write a good copy and fail or... When they try to build links or create a link bait and fail, they say... "This guy must know something I don't" or ... "I am not good enough" when the reality is : Most successful people are not born geniuses in SEO, copywriting, marketing etc', they are masters of hard work...which in time makes them successful in their chosen field. (see if you can find the Naruto reference in this way-too-long comment). True, most people are either scared or lazy, but…

I think the biggest barrier to success is the mental image people have of a “successful person”…

A “successful person” is perceived as an individual that succeeds easily, without much effort. And so when people try to write a good copy and fail or…

When they try to build links or create a link bait and fail, they say…

“This guy must know something I don’t” or … “I am not good enough” when the reality is :

Most successful people are not born geniuses in SEO, copywriting, marketing etc’, they are masters of hard work…which in time makes them successful in their chosen field.

(see if you can find the Naruto reference in this way-too-long comment).

]]> By: Chad http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success/comment-page-1#comment-246 Chad Fri, 04 Jan 2008 17:56:42 +0000 http://www.directcreative.com/blog/2008/01/03/10-obvious-ideas-for-spectacular-success/#comment-246 Fear of committing to the unusual. We're taught and encouraged to live the 9-5, anything else is considered too risky. Fear of committing to the unusual. We’re taught and encouraged to live the 9-5, anything else is considered too risky.

]]> By: Dean Rieck http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success/comment-page-1#comment-245 Dean Rieck Fri, 04 Jan 2008 17:51:11 +0000 http://www.directcreative.com/blog/2008/01/03/10-obvious-ideas-for-spectacular-success/#comment-245 "Scared that they couldn’t possibly be bigger/better." Or scared that they could. Fear of success is as potent as fear of failure. “Scared that they couldn’t possibly be bigger/better.”

Or scared that they could. Fear of success is as potent as fear of failure.

]]> By: Shama Hyder http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success/comment-page-1#comment-244 Shama Hyder Fri, 04 Jan 2008 17:22:35 +0000 http://www.directcreative.com/blog/2008/01/03/10-obvious-ideas-for-spectacular-success/#comment-244 Be REALLY good at what you do and be in it for the long haul. Definitely two solid points. I believe people are more scared than lazy. Scared that they couldn't possibly be bigger/better. Be REALLY good at what you do and be in it for the long haul. Definitely two solid points.

I believe people are more scared than lazy. Scared that they couldn’t possibly be bigger/better.

]]> By: James Chartrand - Web Content Writer Tips http://www.directcreative.com/blog/10-obvious-ideas-for-spectacular-success/comment-page-1#comment-243 James Chartrand - Web Content Writer Tips Fri, 04 Jan 2008 11:11:43 +0000 http://www.directcreative.com/blog/2008/01/03/10-obvious-ideas-for-spectacular-success/#comment-243 Ahh... What a good question. Because people are lazy. Because people want immediate change. Because people dream of better, not of hard work. Because people think bigger, better, more is the way to go. Simple just seems too... well, simple. Ahh… What a good question. Because people are lazy. Because people want immediate change. Because people dream of better, not of hard work. Because people think bigger, better, more is the way to go. Simple just seems too… well, simple.

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