They say, “There’s a sucker born every minute.” And it must be true. Because there’s no end to people who think there are shortcuts to success.
There aren’t. Sorry.
The keys to success are the same today as in years past. The most important being “have something people want.” (Which ironically includes get rich quick schemes. Am I evil for thinking that’s funny?)
Obvious? Sure. So are all the other keys to success. Like “be persistent.” Or “don’t be afraid to fail.”
I got to thinking about this recently when I read a list of 10 ways to get ink at 37signals, which provides basic ideas for getting people to notice you or your product. It’s a nice little list of things to do if you want to be successful.
Why are such obvious ideas so often ignored? I have a few ideas about this, but I’m curious about what you think. Why do people seek the miraculous when the obvious is right in front of them?