The Direct Marketing Article Archive
Over the years, I've written zillions of articles for the top direct marketing publications, including DM News, Direct Marketing, Target Marketing, Inside Direct Mail, and many others. Here are a few for your edification.
Business to BusinessCopywriting
Creativity
Design
Direct Mail
Direct Marketing
Direct Response
E-Mail Marketing
Fundraising
Lead Generation
Print Ads
Radio Ads
Selling Psychology
Television Ads
Web Sites
Business to Business
Copywriting
- Headline Writing Basics: What Every Headline Should Do and 9 Proven Ways to Do It
- Copy Tricks that Break the Rules
- A Copywriter's Ode to The Elements of Style
- Wood Chips and Lazy Writers
- Churchill's Gruff Lesson on Effective Copywriting
- Occam's Razor and Cutting Your Own Throat
- The Curse of Information Overload and How to Avoid It
- When in Doubt, Tell the Truth
- 6 Secrets of Writing Great Headlines
- 12 Boring Copywriting Ideas that Sell Like Crazy
Creativity
- 11 Delicious Recipes for Successful Advertising
- How Technology Has Changed Creativity in the Ad Business
- A 7-Step Creative Formula to Beat Any Control
- The Boring Little Secret for Effortless Advertising Creativity
- The Wit and Wisdom of David Ogilvy
- Bernbach's Insights on Advertising
- The Brilliant Words of Leo Burnett
- Winning the Ad Game with Morris Hite
Design
- A Primer on Reading, Legibility, and Effective Advertising Design
- An Open Letter to Direct Mail Designers
- 13 Lucky Tips for Direct Response Design
Direct Mail
- How to Design Direct Mail Envelopes that Get Opened
- Writing Perfect Sales Letters: A Step-by-Step Guide
- Tips for Creating Powerful "Tell All" Brochures
- The 7 Persistent Myths of Direct Mail
- 10 Tips for Writing Better Sales Letters
- Direct Mail Questions and Answers
- Red Roses and Rancid Cheese: Testing the Limits of Mail Delivery
- Millennium Madness and 99 Curmudgeonly Resolutions for Direct Mail Success
- 8 Stupid Things People Do to Screw Up Their Direct Mail
- Twelve Tantalizing Tips on Direct Mail Testing
- Boost Your Mail Response by Removing the Barriers to Buying
- Envelope Tips to Combat Anthrax Fears
- 12 Fast Fixes to Boost Mail Response
- Direct Mail Flop: Why It Happened and How to Fix It
- 10 Profitable Uses for Good Old Fashioned Direct Mail
- 7 Secrets to Power Up Your Postcards
Direct Marketing
- Plucking the Chicken (The REAL Secret of Success)
- The Second Greatest Offer in the World
- The Magic of Making Unfair Offers
- Ethics and the Day of Reckoning for Direct Marketers
- 8 Common Direct Marketing Questions Answered
- 8 Direct Marketing Resolutions for the New Millennium
- Customer Retention Part 1: Your Leaky Customer Pool
- Customer Retention Part 2: Plugging Your Leaky Customer Pool
- Ram Rumps and New Year's Resolutions
- Yogi Berra's Tips on Direct Marketing
- $#!* Happens — A Dirty Story About Ad Testing
- Angst and the Art of Selling to Seniors
- Harnessing the Power of Kindness
- Do You Make These 8 DM Testing Mistakes?
- "Duh"-rect Solutions for Your Direct Marketing Problems
- Breaking Down the Barriers to Buying
- 7 Proven Techniques to Boost Direct Marketing Response
- Do You Make These Common Direct Marketing Mistakes?
Direct Response
- The 3 Essential Elements of Direct Response Advertising
- Bladder-Challenged Teenagers and the Power of Testimonials
- Want Customer Testimonials? Start Spurfing!
- Got Testimonials? How to Milk Them for All They're Worth
- How to Build Super Credibility Without Testimonials
- The Cedar Plank Salmon Secret of Selling
- Funny Ads: Do Yucks Make Bucks or Cut Sales in Half?
- 5 Easy Ways to Pump Up Your Offer Power
- 3 Strategic Ways to Beat Your Control
E-Mail Marketing
Fundraising
- Energize Your Fundraising Direct Mail with These 11 Powerful Emotions
- The Secret of Charitable Fundraising: Tapping the Irresistible Urge to Help
Lead Generation
- Want Sales Leads? Stop Working So Hard!
- The 7 Deadly Sins of Lead Generation
- Give Your Sales Lead Program Some Respect!
Print Ads
Radio Ads
- Direct Response Radio: 15 Tips for Writing Ads that Work
- A 12-Step Radio Ad Formula for Generating Inquiries
Selling Psychology
- Influence and Persuasion: How to Trigger the "Yes" Response
- Influence and Persuasion: The Rule of Reciprocity
- Influence and Persuasion: The Rule of Consistency
- Influence and Persuasion: The Rule of Social Proof
- Influence and Persuasion: The Rule of Authority, Liking, and Scarcity
- 18 Powerful Psychological Principles that Drive Direct Marketing
- The 3 Action Principles: How to Get Anyone to Do Anything
- The Emotional Appeals That Make People Buy
- Dramatically Boost Ad Response with the Magic of People Power
- 8 Key Truths of Consumer Psychology
Television Ads
Web Sites
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