9 Direct Mail Devices to Increase Involvement

by Dean Rieck

One of the primary advantages of using direct mail is your ability to divide and conquer. Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response.

Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer attempting to do everything simultaneously.

With that in mind, consider testing an appropriate insert or involvement device that can boost response enough to offset the additional cost. Here are just a handful of ideas:

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