5 Easy Ways to Pump Up Your Offer Power

by Dean Rieck

There are three elements that characterize direct response advertising: making an offer, supplying enough information for a decision, and providing an easy means of response. While most people have little difficulty with the latter two, the first usually needs improvement.

So before you start tinkering with other elements in your direct mail and ads, look at the offer. It's at the heart of your response rate. Any improvement you can make to the offer will almost always translate into higher response. Here are a few ideas:

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